Brainbees Solutions launched the “FirstCry” brand in India in 2010 intending to create a one-stop destination for parenting needs across commerce, content, community engagement, and education.
The company is India’s largest multi-channel retailing platform for mothers’, babies’ and kids’ products, in terms of GMV, for the year ending December 2023, with a growing presence in select international markets. In India, the company sell Mothers’, Babies’ and Kids’ Products through its online platform, company-owned modern stores, franchisee-owned modern stores and general trade retail distribution.
FirstCry’s product range includes categories such as:
- Apparel
- Toys
- Baby gear
- Nursery furniture
- Diapers
- Feeding and nursing products
- Bath and skincare products
- Books and CDs
The Company has registered several trademarks in India and internationally, including key brands such as FirstCry, BabyHug, and Intellitots. These trademarks are crucial for maintaining brand identity and market position.
As of June 30, 2023, the company recorded a network of 936 FirstCry and BabyHug modern stores in 465 cities in 27 states and 4 union territories across India with over 1.76 million square feet of retail space as of June 30, 2023.
Brainbees Solutions IPO – Details
| IPO Opening Date | 06 August 2024 |
| IPO Closing Date | 08 August 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: 9,01,87,690 Shares Worth ₹4193.73 Crore Fresh Issue: 3,58,27,957 Shares Worth ₹1666.00 Crore Offer For Sale: 5,43,59,733 Shares Worth ₹2527.73 Crore |
| Face Value | ₹2 per equity share |
| IPO Price | ₹440 – ₹465 per share |
| Market Lot | 32 Shares |
| Min Order | 32 Shares (1 Lot) |
| Employee Discount | ₹44 |
| Listing At | BSE, NSE |
| Register | Link Intime India Private Ltd |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
Brainbees Solutions IPO – Date Schedule
| IPO Open Date | 06 August 2024 |
| IPO Close Date | 08 August 2024 |
| Basis of Allotment | 09 August 2024 |
| Initiation of Refund | 12 August 2024 |
| Credit of Shares to Demat Account | 12 August 2024 |
| IPO Listing Date | 13 August 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 08, 2024 |
Brainbees Solutions IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 32 | ₹14,880 |
| Retail (Max) | 13 | 416 | ₹1,93,440 |
| S-HNI (Min) | 14 | 448 | ₹2,08,320 |
| S-HNI (Max) | 67 | 2,144 | ₹9,96,960 |
| B-HNI (Min) | 68 | 2,176 | ₹10,11,840 |
Competitive Strengths
- The company is India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ Products;
- The company’s platform has powerful network effects driven by content, brands and data;
- Brand affinity, loyalty and trust of customers in the FirstCry brand;
- Combination of curating growing home brands and relationships with third-party brands;
- The company’s technology and data driven, personalized customer journey leads to higher customer engagement;
- Full-stack platform with control over manufacturing and supply chain;
- Proven and scalable business model.
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2021 | 1740.05 | 1645.30 | 215.94 | 16.94 |
| 31 March 2022 | 2516.91 | 2568.06 | -78.68 | 90.16 |
| 31 March 2023 | 5731.27 | 6315.66 | -486.05 | 176.47 |
| 31 December 2023 | 4890.02 | 5159.72 | -278.24 | 276.28 |
Key Performance Indicator
| KPI | Values |
|---|---|
| RoNW | -8.65% |
| P/BV | 6.49 |
| Pre IPO | Post IPO | |
| EPS (Rs) | -6.65 | -6.19 |
| P/E (x) | -69.91 | -75.09 |
Object Of The Issue
- Expenditure by the Company for:
- Setting up new modern stores under the “BabyHug” brand; and
- Setting up a warehouse, in India;
- Expenditure for lease payments for its existing identified modern stores owned and operated by the Company, in India;
- Investment in company’s Subsidiary, Digital Age for:
- Setting up new modern stores under the FirstCry brand and other home brands of our Company; and
- Lease payments for its existing identified modern stores owned and controlled by Digital Age, in India;
- Investment in its Subsidiary, FirstCry Trading for overseas expansion by:
- Setting up new modern stores; and
- Setting up warehouse(s), in KSA;
- Investment in its Subsidiary, Globalbees Brands towards acquisition of additional stake in its stepdown Subsidiaries;
- Sales and marketing initiatives;
- Technology and data science cost including cloud and server hosting related costs; and
- Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes.
Brainbees Solutions IPO Peer Comparison
There are no listed companies that engage in a business similar to Brainbees Solutions Company. Accordingly, it is not possible to provide an industry comparison in relation to Brainbees Solutions Company.
Brainbees Solutions IPO Prospectus
Company Contact Information
| Brainbees Solutions Limited Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune 411 001, Maharashtra, India Phone: +91 84829 89157 Email: companysecretary@firstcry.com Website: www.firstcry.com |
Brainbees Solutions IPO Registrar
| Link Intime India Private Ltd Phone: (+ 91 22) 4918 6200 Email: brainbees.ipo@linkintime.co.in Website: https://linkintime.co.in/initial_offer/public-issues.html |
Brainbees Solutions IPO Lead Manager(s)
| 1. Kotak Mahindra Capital Company Limited 2. Morgan Stanley India Company Private Limited 3. BofA Securities India Limited 4. JM Financial Limited 5. Avendus Capital Private Limited |
Brainbees Solutions IPO FAQs
| What is Brainbees Solutions IPO? Brainbees Solutions IPO is a main-board IPO. The issue is priced at ₹440 to ₹465per equity share. The IPO is to be listed on BSE & NSE. |
| When Brainbees Solutions IPO will open? The IPO is to open on 06 August 2024 for QIB, NII, and Retail Investors. |
| What is Brainbees Solutions IPO Investors Portion? The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%. |
| How to Apply the Brainbees Solutions IPO? You can apply Brainbees Solutions IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Brainbees Solutions IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Brainbees Solutions IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Brainbees Solutions IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Brainbees Solutions IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Brainbees Solutions IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Brainbees Solutions IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Brainbees Solutions IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Brainbees Solutions IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Brainbees Solutions IPO Size? Brainbees Solutions IPO size is ₹4193.73 Crore. |
| What is Brainbees Solutions IPO Price Band? Brainbees Solutions IPO Price Band is ₹440 to ₹465. |
| What is Brainbees Solutions IPO Minimum and Maximum Lot Size for retail? The minimum bid is 32 Shares with ₹14,880 amount while the maximum bid is 416 Shares with ₹1,93,440. |
| What is the Brainbees Solutions IPO Allotment Date? Brainbees Solutions IPO allotment date is 09 August 2024. |
| What is the Brainbees Solutions IPO Listing Date? Brainbees Solutions IPO listing date is 13 August 2024. The IPO is to be listed on BSE and NSE. |
