Landmark Cars is one of the leading dealerships of premium automotive retail business. Landmark Cars, based out Ahmedabad, has over 100 dealerships across the country for brands including Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. It also caters to the commercial vehicle retail business of Ashok Leyland in India.
The brand also has other services that include sales of new vehicles, after-sales service and repairs (including sales of spare parts, lubricants and accessories), sales of pre-owned passenger vehicles and facilitation of the sales of third-party financial and insurance products.
This vehicle dealership company has a strong network that is spread across 31 cities in eight states and union territories including Maharashtra, Uttar Pradesh, Gujarat, Haryana, Madhya Pradesh, Punjab, West Bengal and the National Capital Territory of Delhi. Plus the company also holds a strong online presence with websites for Group Landmark, websites for our individual dealerships and the websites of the OEMs.
Landmark Cars IPO – Details
| IPO Opening Date | 13 December 2022 |
| IPO Closing Date | 15 December 2022 |
| Issue Type | Book Built Issue IPO |
| Issue Size | ₹551.9 Cr |
| Fresh Issue | 29,64,427 shares |
| Offer For Sale | 79,44,664 Shares |
| Face Value | ₹5 per equity share |
| IPO Price | ₹481 – ₹506 |
| Market Lot | 29 Shares |
| Min Order | 29 Shares ( 1 Lot ) |
| Employees | ₹1 Crore (10% Discount) |
| Employee Discount | 48 |
| Listing At | BSE, NSE |
| Register | LinkInTime India Private Limited |
| QIB Shares Offered | 50% |
| Retail Shares Offered | 35% |
| NII (HNI) Shares Offered | 15% |
Landmark Cars IPO – Date Schedule
| IPO Open Date | 13 December 2022 |
| IPO Close Date | 15 December 2022 |
| Basis of Allotment Date | 20 December 2022 |
| Initiation of Refunds | 21 December 2022 |
| Credit of Shares to Demat Account | 22 December 2022 |
| IPO Listing Date | 23 December 2022 |
Landmark Cars IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 29 | 14,674 |
| Retail (Max) | 13 | 377 | 1,90,762 |
| S-HNI (Min) | 14 | 406 | 2,05,436 |
| B-HNI (Min) | 69 | 2001 | 10,12,506 |
Competitive Strengths
- Leading automotive dealership for major OEMs with a strong focus on high growth segments;
- Growing presence in after-sales segment leading predictable growth in revenues and superior margins;
- Comprehensive business model capturing entire customer value-chain; and
- Robust business processes leveraging technological innovation and digitalization.
Is Landmark Cars good for Investment?
The new and used vehicle dealer Landmark Cars is one of the leading entities engaged in the premium automotive retail business in India.
The company has dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. The company is backed by TPG. The said entity will be offloading some of their stakes in the Offer for Sale.
Diversifying the portfolio, the company recently entered into a partnership with global EV giant BYD in order to effect MP6 Electric Vehicle sale.
Adding more to the glory, in the previous year, Landmark cars sold about 1133 vehicles for Mercedes and over 4000 Renault and Honda vehicles. In aggregate, the company made revenue from the sale of 1.3 lakh cars till now.
Company Promoters
- Sanjay Karsandas Thakker
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax |
|---|---|---|---|
| 31 March 2019 | 2834.61 | 2852.16 | -24.42 |
| 31 March 2020 | 2228.93 | 2253.57 | -28.93 |
| 31 March 2021 | 1966.34 | 1946.56 | 11.14 |
| 30 September 2021 | 1419.94 | 1391.46 | 27.94 |
| 31 March 2022 | 2989.11 | 2906.84 | 66.18 |
| 30 June 2022 | 801.90 | 782.23 | 18.14 |
Object Of The Issue
- Repayment/pre-payment, in full or in part, of certain borrowings availed by our Company and Subsidiaries; and
- General corporate purposes
Landmark Cars IPO Strengths
- Leading automotive dealership for major OEMs with a strong focus on high growth segments
- Growing presence in after-sales segment leading predictable growth in revenues and superior margins
- Robust business processes leveraging technological innovation and digitalization
- Comprehensive business model capturing entire customer value-chai
Landmark Cars IPO Risks
- It is subjected to the significant influence of, and restrictions imposed by OEMs pursuant to the terms of its dealership or agency agreements that may adversely impact the business.
- Success depends on the value, perception, marketing and overall competitiveness of the OEMs’ vehicle brands in India.
- The decision by any of the OEMs not to renew, to terminate or to require adverse material modifications to any of its dealership or agency agreements entered into with them could have a material effect.
- Increasing competition among automotive dealerships through online and offline marketing and competition from the unauthorized service centres may have an adverse impact on the business.
Promoter Holding
| Pre Issue Share Holding | 60.24% |
| Post Issue Share Holding | 44.61% |
Landmark Cars IPO Prospectus
Company Contact Information
| Landmark Cars Limited Landmark House, Opp. AEC, S.G. Highway, Thaltej, Near Gurudwara, Ahmedabad 380 059, Gujarat, India Tel: 91 79 6618 5555 E-mail:companysecretary@landmarkindia.net Website: www.grouplandmark.in |
Landmark Cars IPO Registrar
| Link Intime India Private Limited C 101, 247 Park L.B.S. Marg, Vikhroli (West), Mumbai 400 083, Maharashtra Tel: +91 22 4918 6270 E-mail: landmark.ipo@linkintime.co.in Website: www.linkintime.co.in |
Landmark Cars IPO Lead Manager(s)
| 1. Axis Capital Limited 2. ICICI Securities Limited |
Landmark Cars IPO FAQs
| What is Landmark Cars IPO? Landmark Cars IPO is a main-board IPO. The issue is priced at ₹481 to ₹506 per equity share. The IPO is to be listed on BSE & NSE. |
| When Landmark Cars IPO will open? The IPO is to open on 13 December 2022 for QIB, NII, and Retail Investors. |
| What is Landmark Cars IPO Investors Portion? The investors’ portion for QIB-50%, NII-15%, and Retail-35%. |
| How to Apply the Landmark Cars IPO? You can apply Landmark Cars IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Landmark Cars IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Landmark Cars”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Landmark Cars IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Landmark Cars”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Landmark Cars IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Landmark Cars”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Landmark Cars IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Landmark Cars”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Landmark Cars IPO Size? Landmark Cars IPO size is ₹551.9 Cr. |
| What is Landmark Cars IPO Price Band? Landmark Cars IPO Price Band is ₹481 to ₹506. |
| What is Landmark Cars IPO Minimum and Maximum Lot Size? The minimum bid is 29 Shares with ₹14,674 amount while the maximum bid is 377 shares with ₹1,90,762. |
| What is the Landmark Cars IPO Allotment Date? Landmark Cars IPO allotment date is 20 December 2022. |
| What is the Landmark Cars IPO Listing Date? Landmark Cars IPO listing date is 21 December 2022. The IPO is to list on BSE and NSE. |
