H.R. Hygiene Products Limited manufactures and markets hygiene and personal care products under its brands Femiss, Womanica, ElderFit, and Bloom Baby. The company primarily manufactures sanitary napkins and has expanded into adult and baby diapers while also offering white-label manufacturing services for selected customers.
As of April 30, 2026, the company offered 25 SKUs across its hygiene product portfolio. Femiss serves the value segment with affordable sanitary napkins, Womanica offers premium high-absorbency feminine hygiene products, ElderFit provides adult incontinence products including adult diapers, and Bloom Baby focuses on baby diapers designed for comfort and skin safety.
H.R. Hygiene Products markets its products across India through a dual-channel distribution network, comprising an extensive offline distribution system and online sales through leading e-commerce platforms including Amazon, Flipkart, Meesho, GlowRoad, Snapdeal, and JioMart, enabling it to serve both B2B and B2C customers.
As of March 31, 2026, the company’s distribution network consisted of 25 Consignment Sale Agents (CSAs), approximately 202 distributors, and a sales and marketing team of more than 99 personnel. It had a diversified customer base of more than 227 customers across 28 states and 8 union territories, reducing dependence on any single customer and supporting broad geographic coverage across India.
The company operates a modern manufacturing facility at Rajkot, Gujarat, spread across 32,780.88 sq. ft., with an installed production capacity of approximately 6.41 lakh sanitary napkins per day. The facility is equipped with automated manufacturing systems and quality assurance processes and holds certifications including ISO 9001:2015, WHO-GMP, and BIS certification.
As of May 31, 2026, H.R. Hygiene Products had a workforce of 45 employees, comprising 27 staff members and 18 unskilled workers, supported by a dedicated quality team of five members responsible for maintaining product quality standards.
H.R.Hygiene Products IPO – Details
| IPO Opening Date | 29 July 2026 |
| IPO Closing Date | 31 July 2026 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 61,31,200 Shares Worth ₹53.95 Crore Fresh Issue: 49,05,600 Shares Worth ₹43.17 Crore Offer For Sale: 12,25,600 Shares Worth ₹10.78 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹83 – ₹88 per share |
| Market Lot | 1600 Shares |
| Min Order | 1600 Shares [ 1 Lot ] |
| Listing At | BSE SME |
| Registrar | Purva Sharegistry (India) Pvt. Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
H.R.Hygiene Products IPO – Date Schedule
| IPO Open Date | 29 July 2026 |
| IPO Close Date | 31 July 2026 |
| Basis of Allotment | 03 August 2026 |
| Initiation of Refund | 04 August 2026 |
| Credit of Shares to Demat | 04 August 2026 |
| IPO Listing Date | 05 August 2026 |
| Cut-off time for UPI mandate confirmation | 5 PM on July 31, 2026 |
H.R.Hygiene Products IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 3200 | ₹2,81,600 |
| Retail (Max) | 2 | 3200 | ₹2,81,600 |
| S-HNI (Min) | 3 | 4,800 | ₹4,22,400 |
| S-HNI (Max) | 7 | 11,200 | ₹9,85,600 |
| B-HNI (Min) | 8 | 12,800 | ₹11,26,400 |
Competitive Strength
- Modern manufacturing facility.
- Distribution of personal health & hygiene products through Dual Channel Strategy.
- Brand affinity, loyalty and trust of customers in the brands.
- Founder-led company with strong professional management.
Company Promoters
- Hemal Babubhai Borsadiya
- Rahul Kishorbai Sheradia
- Borsadiya Binita Hemalbhai
- Sheradia Parth Damjibhai
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2024 | ₹85.33 Cr | ₹79.10 Cr | ₹4.66 Cr | ₹24.68 Cr |
| 31 March 2025 | ₹115.15 Cr | ₹103.05 Cr | ₹9.08 Cr | ₹21.19 Cr |
| 31 March 2026 | ₹131.90 Cr | ₹116.16 Cr | ₹11.41 Cr | ₹21.53 Cr |
Key Performance Indicator
| KPI | Values (Mar 31, 2026) |
|---|---|
| ROE | 30.90% |
| ROCE | 24.86% |
| Debt/Equity | 0.51 |
| RoNW | 26.91% |
| PAT Margin | 8.73% |
| EBITDA Margin | 13.07% |
| Price to Book Value | 1.97 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 6.41 | 5.02 |
| P/E (x) | 13.73 | 17.53 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Setting up a new manufacturing facility at Rajkot, Gujarat (Proposed facility Unit 2). | ₹31.36 |
| Prepayment/repayment of Loan. | ₹3.57 |
| General Corporate Purpose. | – |
✅Strengths
- Strong portfolio of hygiene brands with own and private-label products.
- Wide distribution network across India with a diversified customer base.
- Certified manufacturing facility ensuring product quality and compliance.
- Presence in women, baby, and adult hygiene segments.
⚠️Risks
- High dependence on the sanitary napkin business.
- Intense competition from established hygiene and FMCG brands.
- Raw material price fluctuations may impact margins.
- Dependence on distributors and CSAs for product sales.
H.R.Hygiene Products IPO Promoter Holding
| Pre-Issue Share Holding | 68.80% |
| Post Issue Share Holding | – |
H.R.Hygiene Products IPO Prospectus
Company Contact Information
| H.R.Hygiene Products Limited Survey No.125/P2/P2, Plot No. 1 to 3, Village: Lothada, Rajkot, Gujarat, 360002 Phone: +91 6354554191 Email: compliance@hrhygiene.com Website: https://hrhygiene.com/ |
H.R.Hygiene Products IPO Registrar
| Purva Sharegistry (India) Pvt. Ltd. Phone: 022-41343255 Email: newissue@purvashare.com Website: https://www.purvashare.com/investor-service/ipo-query |
H.R.Hygiene Products IPO Lead Manager(s)
| 1. Marwadi Chandarana Intermediaries Brokers Pvt. Ltd. |
H.R.Hygiene Products IPO FAQ
| What is the H.R.Hygiene Products IPO? H.R.Hygiene Products IPO is an SME IPO. The issue is priced at ₹83 – ₹88 per equity share. The IPO is to be listed on BSE SME. |
| When will H.R.Hygiene Products IPO open? The IPO is to open on 29 July 2026 for QIB, NII, and Retail Investors. |
| What is H.R.Hygiene Products IPO Investors’ Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the H.R.Hygiene Products IPO Size? H.R.Hygiene Products IPO size is ₹53.95 Crore. |
| What are the H.R.Hygiene Products IPO Minimum and Maximum Lot Sizes for Retail Investors? The minimum bid is 3200 Shares for ₹2,81,600, while the maximum bid is 3200 Shares for ₹2,81,600. |
| What is the H.R.Hygiene Products IPO Allotment Date? H.R.Hygiene Products IPO allotment date is 03 August 2026. |
| What is the H.R.Hygiene Products IPO Listing Date? H.R.Hygiene Products IPO listing date is 05 August 2026. The IPO is to be listed on the BSE SME. |
