B.A.G. Convergence Limited is engaged in providing technical assistance and production services for television channels and digital platforms. The company launched its first portal, news24online.com, in 2007, marking its entry into the digital media space.
Over the years, it has expanded operations to produce and distribute video content across its website, YouTube, Facebook, Instagram, and has also partnered with Samsung to enter the Connected TV (CTV) ecosystem through app pre-installations.
Key Services Offered:
- Artificial Intelligence & Automation – AI-powered tools for content creation, editing, and distribution.
- Cloud-Based Broadcasting – Cloud infrastructure for smooth media management and live streaming.
- High-Definition & 4K Content Production – Advanced production capabilities to match evolving viewer demand.
- OTT & Streaming Services – Content development for OTT platforms, strengthening digital reach.
As of August 31, 2025, the company employed 87 professionals across various departments, supporting its growth in the dynamic media and entertainment sector.
B.A.G.Convergence IPO – Details
| IPO Opening Date | 30 September 2025 |
| IPO Closing Date | 03 October 2025 |
| Issue Type | Bookbuilding IPO |
| Issue Size | Total Issue: 56,00,000 Shares Worth ₹48.72 Crore Fresh Issue: 56,00,000 Shares Worth ₹48.72 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹82 to ₹87 per share |
| Market Lot | 1600 Shares |
| Min Order | 1600 Shares [ 1 Lot ] |
| Listing At | NSE SME |
| Registrar | Maashitla Securities Pvt.Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
B.A.G.Convergence IPO – Date Schedule
| IPO Open Date | 30 September 2025 |
| IPO Close Date | 03 October 2025 |
| Basis of Allotment | 06 October 2025 |
| Initiation of Refund | 07 October 2025 |
| Credit of Shares to Demat | 07 October 2025 |
| IPO Listing Date | 08 October 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on October 03, 2025 |
B.A.G.Convergence IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 3,200 | ₹2,78,400 |
| Retail (Max) | 2 | 3,200 | ₹2,78,400 |
| S-HNI (Min) | 3 | 4,800 | ₹4,17,600 |
| S-HNI (Max) | 7 | 11,200 | ₹9,74,400 |
| B-HNI (Min) | 8 | 12,800 | ₹11,13,600 |
Competitive Strength
- Strong legacy in media through B.A.G. Network’s long-standing experience.
- Equipped with advanced studios, post-production units, and modern broadcasting technology.
- Wide content presence across television, digital platforms, and OTT services.
- Agile and innovative approach, adapting quickly to new formats and emerging technologies.
Company Promoters
- Anuradha Prasad Shukla
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹24.96 Cr | ₹18.46 Cr | ₹4.99 Cr | -₹0.93 Cr |
| 31 March 2024 | ₹30.33 Cr | ₹19.45 Cr | ₹8.05 Cr | ₹7.10 Cr |
| 31 March 2025 | ₹35.85 Cr | ₹21.86 Cr | ₹9.41 Cr | ₹6.59 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| Debt/Equity | 0.57 |
| RoNW | 40.96% |
| PAT Margin | 25.37% |
| EBITDA Margin | 39.04 |
| Price to Book Value | 18.13 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 6.02 | 4.43 |
| P/E (x) | 14.45 | 19.62 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Expansion of Existing Business. | ₹13.49 |
| Acquisition/ Production of Content. | ₹13.30 |
| Brand building expenses. | ₹5.00 |
| General Corporate Purposes. | – |
✅Strengths
- Strong brands News24 & E24 with digital presence.
- Experienced leadership and management.
- Partnerships with Samsung & content aggregators.
- Diverse content across TV, digital, and OTT.
- Consistent revenue and profit growth.
⚠️Risks
- High competition from large media/OTT players.
- Heavy reliance on brand reputation & ad revenue.
- Regulatory compliance challenges.
- Cash flow risk from receivables.
- Operates from rented premises, no owned assets.
B.A.G.Convergence IPO Promoter Holding
| Pre Issue Share Holding | 89.58% |
| Post Issue Share Holding | 65.93% |
B.A.G.Convergence IPO Prospectus
Company Contact Information
| B.A.G.Convergence Ltd. 352, Aggarwal Plaza Plot No. 8, Kondli East Delhi, New Delhi, 110096 Phone: +91 120 4602424 Email: kriti.jain@bagconvergence.in Website: http://www.bagconvergence.in/ |
B.A.G.Convergence IPO Registrar
| Maashitla Securities Pvt.Ltd. Phone: +91-11-45121795-96 Email: ipo@maashitla.com Website: https://maashitla.com/allotment-status/public-issues |
B.A.G.Convergence IPO Lead Manager(s)
| 1. Inventure Merchant Banker Services Pvt.Ltd. |
B.A.G.Convergence IPO FAQ
| What is B.A.G.Convergence IPO? B.A.G.Convergence IPO is an SME IPO. The issue is priced at ₹82 to ₹87 per equity share. The IPO is to be listed on NSE SME. |
| When B.A.G.Convergence IPO will open? The IPO is to open on 30 September 2025 for QIB, NII, and Retail Investors. |
| What is B.A.G.Convergence IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the B.A.G.Convergence IPO Size? B.A.G.Convergence IPO size is ₹48.72 Crore. |
| What is B.A.G.Convergence IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 3,200 Shares with ₹2,78,400 amount, while the maximum bid is 3,200 Shares with ₹2,78,400. |
| What is the B.A.G.Convergence IPO Allotment Date? B.A.G.Convergence IPO allotment date is 06 October 2025. |
| What is the B.A.G.Convergence IPO Listing Date? B.A.G.Convergence IPO listing date is 08 October 2025. The IPO is to be listed on the NSE SME. |
