Jay Ambe Supermarkets Limited, through its brand City Square Mart, is a growing retail chain in Gujarat. Starting in 2018 with one store in Kudasan, Gandhinagar, the company has expanded to 17 stores within six years.
The company is engaged in trading a wide range of products:
- FMCG food & non-food items
- Packed and loose groceries
- Household goods & general merchandise
- Consumer durables, luggage, and home textiles
- Garments for men, women & kids
- Footwear, toys, stationery, gift articles
- Imitation jewellery and lifestyle products
Jay Ambe Supermarkets also operates through a franchise model, allowing partners to run marts under its brand in exchange for an initial and annual fee. This has helped the company grow faster in Gujarat’s retail market.
As of March 31, 2025, the company employs 132 people—with 115 permanent staff across stores and 17 outsourced employees from security agencies—ensuring smooth operations and customer service.
Jay Ambe Supermarkets IPO – Details
| IPO Opening Date | 10 September 2025 |
| IPO Closing Date | 12 September 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 23,64,800 Shares Worth ₹18.45 Crore Fresh Issue: 23,64,800 Shares Worth ₹18.45 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹74 – ₹78 per share |
| Market Lot | 1600 Shares |
| Min Order | 1600 Shares [ 1 Lot ] |
| Listing At | BSE SME |
| Registrar | MUFG Intime India Pvt.Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
Jay Ambe Supermarkets IPO – Date Schedule
| IPO Open Date | 10 September 2025 |
| IPO Close Date | 12 September 2025 |
| Basis of Allotment | 15 September 2025 |
| Initiation of Refund | 16 September 2025 |
| Credit of Shares to Demat | 16 September 2025 |
| IPO Listing Date | 17 September 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 12, 2025 |
Jay Ambe Supermarkets IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 3,200 | ₹2,49,600 |
| Retail (Max) | 2 | 3,200 | ₹2,49,600 |
| S-HNI (Min) | 3 | 4,800 | ₹3,74,400 |
| S-HNI (Max) | 8 | 12,800 | ₹9,98,400 |
| B-HNI (Min) | 9 | 14,400 | ₹11,23,200 |
Competitive Strengths
- Strong Vendor Relationships.
- Wide Range of Products.
- Experienced Management Team.
- Customer friendly Refund Policy.
- Track record of profitability and consistent financial performance.
Company Promoters
- Jignesh Amratbhai Patel
- Harshal Daxeshkumar Patel
- Bhikhabhai Shivdas Patel
- Rutwijkumar Maganbhai Patel
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹32.69 Cr | ₹32.24 Cr | ₹ 0.35 Cr | ₹7.47 Cr |
| 31 March 2024 | ₹33.41 Cr | ₹31.29 Cr | ₹1.55 Cr | ₹8.56 Cr |
| 31 March 2025 | ₹47.40 Cr | ₹43.58 Cr | ₹2.75 Cr | ₹8.71 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 26.07% |
| ROCE | 24.12% |
| Debt/Equity | 0.64 |
| RoNW | 20.29% |
| PAT Margin | 5.82% |
| EBITDA Margin | 10.53% |
| Price to Book Value | 6.20 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 4.23 | 3.10 |
| P/E (x) | 18.45 | 25.15 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Purchase of the existing store of the company located at Nana Chiloda, Ahmedabad. | ₹4.25 |
| Purchase of fit-outs for Three (3) new stores. | ₹4.63 |
| To meet the Working Capital requirements. | ₹4.50 |
| General Corporate Purposes. | – |
✅Strengths
- Fast growth: 17 stores in 6 years across Gujarat.
- Wide product range covering FMCG to lifestyle goods.
- Franchise model supports quick expansion.
- Strong customer focus on price & service.
- Led by experienced promoters with retail expertise.
⚠️Risks
- Business limited to Gujarat region.
- Tough competition from big retailers & kirana stores.
- Franchise dependency may affect consistency.
- Operates on thin profit margins.
- Sensitive to regulatory and economic changes.
Jay Ambe Supermarkets IPO Promoter Holding
| Pre Issue Share Holding | 71.51% |
| Post Issue Share Holding | 52.46% |
Jay Ambe Supermarkets IPO Prospectus
Company Contact Information
| Jay Ambe Supermarkets Ltd. A001, Shubh Vivid, Por Kudasan, Village- Kudasan, Gandhinagar Gandhinagar, Gujarat, 382421 Phone: +916358027675 Email: cs@citysquaremart.com Website: https://citysquaremart.com/ |
Jay Ambe Supermarkets IPO Registrar
| MUFG Intime India Pvt.Ltd. Phone: +91-22-4918 6270 Email: jayambe.smeipo@in.mpms.mufg.com Website: https://linkintime.co.in/Initial_Offer/public-issues.html |
Jay Ambe Supermarkets IPO Lead Manager(s)
| 1. Beeline Capital Advisors Pvt.Ltd. |
Jay Ambe Supermarkets IPO FAQ
| What is Jay Ambe Supermarkets IPO? Jay Ambe Supermarkets IPO is an SME IPO. The issue is priced at ₹74 – ₹78 per equity share. The IPO is to be listed on BSE SME. |
| When Jay Ambe Supermarkets IPO will open? The IPO is to open on 10 September 2025 for QIB, NII, and Retail Investors. |
| What is Jay Ambe Supermarkets IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the Jay Ambe Supermarkets IPO Size? Jay Ambe Supermarkets IPO size is ₹18.45 Crore. |
| What is Jay Ambe Supermarkets IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 3200 Shares with ₹2,49,600 amount, while the maximum bid is 3200 Shares with ₹2,49,600. |
| What is the Jay Ambe Supermarkets IPO Allotment Date? Jay Ambe Supermarkets IPO allotment date is 15 September 2025. |
| What is the Jay Ambe Supermarkets IPO Listing Date? Jay Ambe Supermarkets IPO listing date is 17 September 2025. The IPO is to be listed on the BSE SME. |
