usto Realfintech Limited is a full-service real estate mandate company specializing in providing comprehensive solutions spanning sales, marketing, funding, and project planning. The company primarily focuses on mid-ticket residential developments, enabling real estate developers to maximize inventory realization and streamline project execution.
Since incorporation, the company has assisted developers in selling projects worth over ₹8,15,000 lakhs, representing more than 11,250 residential and commercial units up to March 31, 2025. This strong track record reflects its ability to effectively manage large-scale projects and deliver consistent results for its developer partners.
As of August 31, 2025, Justo Realfintech held active mandates for 37 projects located in Pune, Mumbai, and Nashik. The company initially established its presence in Mumbai, Navi Mumbai, Pune, Bhubaneswar, Kolhapur, Aurangabad, and Nashik, and is now strategically expanding into Hyderabad, Bengaluru, and select cities in Andhra Pradesh, Karnataka, Tamil Nadu, as well as Dubai, aiming to grow its sales portfolio to 8.5 million sq. ft. over the next two years.
The company operates on a dual-project model:
- Launch Projects – Handling fresh project launches, driving sales momentum through pricing strategies, positioning, and extensive marketing campaigns.
- Sustenance Projects – Managing sales for ongoing projects, ensuring steady cash flows and maximizing inventory off-take over time.
Through this model, Justo Realfintech helps developers convert fixed overheads in sales and marketing into variable commission-based costs, allowing them to focus on their core competencies such as statutory approvals and construction, while the company manages the customer acquisition and transaction lifecycle.
As of August 31, 2025, the company employed 331 people across sales, marketing, customer relationship management, project planning, and support functions.
Justo Realfintech IPO – Details
| IPO Opening Date | 24 September 2025 |
| IPO Closing Date | 26 September 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 49,61,000 Shares Worth ₹63.00 Crore Fresh Issue: 49,61,000 Shares Worth ₹63.00 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹120 – ₹127 per share |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares [ 1 Lot ] |
| Listing At | BSE SME |
| Registrar | Purva Sharegistry (India) Pvt.Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
Justo Realfintech IPO – Date Schedule
| IPO Open Date | 24 September 2025 |
| IPO Close Date | 26 September 2025 |
| Basis of Allotment | 29 September 2025 |
| Initiation of Refund | 30 September 2025 |
| Credit of Shares to Demat | 30 September 2025 |
| IPO Listing Date | 01 October 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 26, 2025 |
Justo Realfintech IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | ₹2,54,000 |
| Retail (Max) | 2 | 2,000 | ₹2,54,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,81,000 |
| S-HNI (Max) | 7 | 7,000 | ₹8,89,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,16,000 |
Competitive Strengths
- Strong and extensive network of Channel Partners (CPs).
- Custom-built integrated technology platform driving operational excellence.
- Marketing and sales expertise supported by operational efficiency.
- Experienced Leadership Team with Strong Execution Capabilities.
Company Promoters
- Puspamitra Das
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹70.55 Cr | ₹48.98 Cr | ₹15.30 Cr | ₹3.61 Cr |
| 31 March 2024 | ₹59.45 Cr | ₹50.40 Cr | ₹6.69 Cr | ₹2.31 Cr |
| 31 March 2025 | ₹81.64 Cr | ₹61.81 Cr | ₹15.21 Cr | ₹16.23 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 38.84% |
| ROCE | 44.18% |
| Debt/Equity | 0.32 |
| RoNW | 38.84% |
| PAT Margin | 18.63 |
| EBITDA Margin | 26.33% |
| Price to Book Value | 3.42 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 10.99 | 8.09 |
| P/E (x) | 11.55 | 15.49 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Utilization towards working capital requirements of the Company. | ₹36.50 |
| Funding investment in IT infrastructure and development of technological platform. | ₹6.30 |
| Repayment of a portion of certain outstanding borrowings availed by the Company. | ₹5.00 |
| General Corporate Purposes. | – |
✅Strengths
- Strong expertise in sales & marketing of residential projects.
- Wide channel partner network and local market knowledge.
- Tech-enabled platform with data-driven strategies.
- End-to-end solutions from branding to deal closure.
- Growing brand trust among developers and buyers.
⚠️Risks
- Highly dependent on real estate market cycles.
- Cash flow delays common in the sector.
- Geographic concentration in Pune, Mumbai, Nashik.
- Exposed to regulatory and policy changes.
- Competition from developers with in-house teams.
Justo Realfintech IPO Promoter Holding
| Pre Issue Share Holding | 51.87% |
| Post Issue Share Holding | – |
Justo Realfintech IPO Prospectus
Company Contact Information
| Justo Realfintech Ltd. 801/802, 8th Floor, EL Tara Building, Powai, Off. Orchard Avenue, Hiranandani Gardens, Mumbai, Maharashtra, 400076 Phone: +91-22 3513 4314 Email: cs@justo.co.in Website: http://www.justo.co.in/ |
Justo Realfintech IPO Registrar
| Purva Sharegistry (India) Pvt.Ltd. Phone: +91-022-23018261/ 23016761 Email: newissue@purvashare.com Website: https://www.purvashare.com/investor-service/ipo-query |
Justo Realfintech IPO Lead Manager(s)
| 1. Vivro Financial Services Pvt.Ltd. |
Justo Realfintech IPO FAQ
| What is Justo Realfintech IPO? Justo Realfintech IPO is an SME IPO. The issue is priced at ₹120 – ₹127 per equity share. The IPO is to be listed on BSE SME. |
| When Justo Realfintech IPO will open? The IPO is to open on 24 September 2025 for QIB, NII, and Retail Investors. |
| What is Justo Realfintech IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the Justo Realfintech IPO Size? Justo Realfintech IPO size is ₹63.00 Crore. |
| What is Justo Realfintech IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 2000 Shares with ₹2,54,000 amount, while the maximum bid is 2000 Shares with ₹2,54,000. |
| What is the Justo Realfintech IPO Allotment Date? Justo Realfintech IPO allotment date is 29 September 2025. |
| What is the Justo Realfintech IPO Listing Date? Justo Realfintech IPO listing date is 01 October 2025. The IPO is to be listed on the BSE SME. |
