Luxury Time Limited is a luxury retail and distribution company specialising in premium Swiss watches, watchmaking tools, and after-sales service solutions in India. Headquartered in New Delhi, the company operates through an integrated ecosystem covering distribution, retail, e-commerce, servicing, and brand marketing — positioning itself as a key partner for international watchmakers entering the Indian market.
Luxury Time Limited serves as the exclusive authorized distributor in India for globally recognised Swiss watch brands including TAG Heuer, Zenith, Bomberg, and Exaequo. The company also manages the official e-commerce platform for TAG Heuer in India and runs exclusive retail boutiques through its joint venture model.
The company operates across five strategic and complementary business divisions:
- Watch Distribution (B2B)
- Direct-to-Consumer (D2C) & E-Commerce Sales
- After-Sales Services
- Branding, PR & Marketing Support
- Tools & Machinery Distribution
Luxury Time maintains a national retail footprint with 70+ points of sale (POS), including mono-brand boutiques, multi-brand outlets, and digital platforms. Its network spans major metropolitan hubs such as Delhi, Mumbai, and Bengaluru and continues into Tier-I and Tier-II markets including Hyderabad, Pune, Ahmedabad, Surat, Kolkata, Chennai, Chandigarh, Coimbatore, Ludhiana, Cochin, and Lucknow.
The company supports its retail ecosystem through two dedicated service centres located in Mumbai and Delhi, along with a wider servicing network of 20+ authorized and dealer-operated facilities across India, offering warranty support, repairs, spare parts distribution, and technical training compliant with Swiss watchmaking standards.
Luxury Time is also the exclusive distributor in India for horology and jewellery tools manufactured by renowned Swiss companies such as Bergeon and Horotec, catering to retailers, service centres, and independent watch technicians.
As of September 30, 2025, the company employs a compact team of 17 professionals, ensuring operational efficiency while maintaining high-end customer experience standards.
Luxury Time IPO – Details
| IPO Opening Date | 04 December 2025 |
| IPO Closing Date | 08 December 2025 |
| Issue Type | Bookbuilding IPO |
| Issue Size | Total Issue: 22,84,800 Shares Worth ₹18.74 Crore Fresh Issue: 18,28,800 Shares Worth ₹15.00 Crore Offer For Sale: 4,56,000 Shares Worth ₹3.74 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹78 – ₹82 per share |
| Market Lot | 1600 Shares |
| Min Order | 1600 Shares [ 1 Lot ] |
| Listing At | BSE SME |
| Registrar | MAS Services Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
Luxury Time IPO – Date Schedule
| IPO Open Date | 04 December 2025 |
| IPO Close Date | 08 December 2025 |
| Basis of Allotment | 09 December 2025 |
| Initiation of Refund | 10 December 2025 |
| Credit of Shares to Demat | 10 December 2025 |
| IPO Listing Date | 11 December 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on December 08, 2025 |
Luxury Time IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 3,200 | ₹2,62,400 |
| Retail (Max) | 2 | 3,200 | ₹2,62,400 |
| S-HNI (Min) | 3 | 4,800 | ₹3,93,600 |
| S-HNI (Max) | 7 | 11,200 | ₹9,18,400 |
| B-HNI (Min) | 8 | 12,800 | ₹10,49,600 |
Competitive Strength
- Established Presence in the Indian Luxury Watch Market.
- Long-Term Collaborations with Global Luxury Brands.
- Wide and Growing Retail and Distribution Network.
- Comprehensive After-Sales Service Ecosystem.
- Distribution Rights for Specialized Tools.
- Experienced and Visionary Leadership Team.
Company Promoters
- Mr. Ashok Goel
- Mr. Pawan Chohan
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹52.86 Cr | ₹49.30 Cr | ₹2.58 Cr | ₹2.20 Cr |
| 31 March 2024 | ₹50.59 Cr | ₹47.90 Cr | ₹2.01 Cr | ₹3.12 Cr |
| 31 March 2025 | ₹60.78 Cr | ₹55.03 Cr | ₹4.29 Cr | ₹1.56 Cr |
| 30 September 2025 | ₹24.91 Cr | ₹22.22 Cr | ₹2.01 Cr | ₹2.07 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | – |
| ROCE | 29.84% |
| Debt\Equity | 0.08 |
| RoNW | 22.49% |
| PAT Margin | 6.95% |
| EBITDA Margin | 10.13% |
| Price to Book Value | 2.83 |
| Market Capitalization | ₹67.69 Cr. |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 6.52 | 5.08 |
| P/E (x) | 12.57 | 16.15 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Funding capital expenditure towards setting-up of 04 New Retail Stores. | ₹2.82 |
| Funding working capital requirements. | ₹9.00 |
| General Corporate Purposes. | – |
✅Strengths
- Exclusive partnerships with leading Swiss luxury watch brands.
- Strong retail presence with 70+ points of sale across India.
- Integrated business model covering distribution, retail, e-commerce, and after-sales service.
- Niche segment advantage with distribution of watch tools and machinery.
- Experienced management team with industry expertise.
⚠️Risks
- High dependency on exclusive brand agreements; non-renewal can impact business.
- Reliance on retail partners and distribution network for revenue.
- Past instances of negative operating cash flow.
- Regulatory and compliance lapses reported in earlier years.
- Business significantly dependent on promoter relationships and leadership.
Luxury Time IPO Promoter Holding
| Pre Issue Share Holding | 95% |
| Post Issue Share Holding | – |
Luxury Time IPO Prospectus
Company Contact Information
| Luxury Time Ltd. 713, Pearls Omaxe Building, Tower- 2 Wazirpur, Netaji Subhash Place, Delhi, New Delhi, 110034 Phone: +91 011-49060989 Email: info@luxurytimeindia.in Website: http://www.luxurytimeindia.com/ |
Luxury Time IPO Registrar
| MAS Services Ltd. Phone: (011) 2610 4142 Email: ipo@masserv.com Website: https://www.masserv.com/opt.asp |
Luxury Time IPO Lead Manager(s)
| 1. GYR Capital Advisors Pvt.Ltd. |
Luxury Time IPO FAQ
| What is Luxury Time IPO? Luxury Time IPO is an SME IPO. The issue is priced at ₹78 – ₹82 per equity share. The IPO is to be listed on BSE SME. |
| When Luxury Time IPO will open? The IPO is to open on 04 December 2025 for QIB, NII, and Retail Investors. |
| What is Luxury Time IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the Luxury Time IPO Size? Luxury Time IPO size is ₹18.74 Crore. |
| What is Luxury Time IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 3200 Shares with ₹2,62,400 amount, while the maximum bid is 3200 Shares with ₹2,62,400. |
| What is the Luxury Time IPO Allotment Date? Luxury Time IPO allotment date is 09 December 2025. |
| What is the Luxury Time IPO Listing Date? Luxury Time IPO listing date is 11 December 2025. The IPO is to be listed on the BSE SME. |
