Novus Loyalty Limited is a technology-driven company specializing in loyalty and rewards solutions for multiple industries including Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and other consumer-focused sectors. The company provides a modern loyalty management platform built using the latest technology to help businesses enhance customer engagement, retention, and brand loyalty.
The company offers both customizable and ready-to-use loyalty program models, enabling businesses to launch and manage reward programs efficiently. Its platform supports a wide range of engagement mechanisms such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Novus Loyalty’s platform is designed to be flexible and easy to integrate with existing systems. It works seamlessly across web platforms, mobile applications, and physical retail environments, ensuring a consistent, seamless customer experience.
The company provides two main deployment options to suit different business requirements:
- On-Premises Model: Installed on the client’s servers or private cloud for greater data control and security. Ideal for large enterprises.
- SaaS (Software-as-a-Service) Model: A cloud-based subscription model that enables quick deployment and easy management of loyalty programs. Scalable and ideal for fast-growing businesses.
Novus Loyalty operates in both domestic and international markets. In India, the company serves clients across several states, including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka.
Internationally, the company has expanded its presence in markets such as the UAE, USA, Australia, and Puerto Rico, demonstrating its capability to deliver loyalty solutions to a global customer base.
As of January 31, 2026, the company had around 50 personnel, supporting its technology development, operations, and client services.
Novus Loyalty IPO – Details
| IPO Opening Date | 17 March 2026 |
| IPO Closing Date | 20 March 2026 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 41,20,000 Shares Worth ₹60.15 Crore Fresh Issue: 33,00,000 Shares Worth ₹48.18 Crore Offer For Sale: 8,20,000 Shares Worth ₹11.97 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹139 – ₹146 per share |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares [ 1 Lot ] |
| Listing At | BSE SME |
| Registrar | Kfin Technologies Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
Novus Loyalty IPO – Date Schedule
| IPO Open Date | 17 March 2026 |
| IPO Close Date | 20 March 2026 |
| Basis of Allotment | 23 March 2026 |
| Initiation of Refund | 24 March 2026 |
| Credit of Shares to Demat | 24 March 2026 |
| IPO Listing Date | 25 March 2026 |
| Cut-off time for UPI mandate confirmation | 5 PM on March 20, 2026 |
Novus Loyalty IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | ₹2,92,000 |
| Retail (Max) | 2 | 2,000 | ₹2,92,000 |
| S-HNI (Min) | 3 | 3,000 | ₹4,38,000 |
| S-HNI (Max) | 6 | 6,000 | ₹8,76,000 |
| B-HNI (Min) | 7 | 7,000 | ₹10,22,000 |
Competitive Strength
- Comprehensive Loyalty Solutions.
- Experienced promoters and management team.
- Quality assurance and quality certification.
- Clients in international markets.
Company Promoters
- Deepak Tomar
- Sweta Singh
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹59.61 Cr | ₹58.81 Cr | ₹0.55 Cr | ₹3.53 Cr |
| 31 March 2024 | ₹73.61 Cr | ₹69.56 Cr | ₹2.96 Cr | ₹0.82 Cr |
| 31 March 2025 | ₹104.60 Cr | ₹99.57 Cr | ₹3.58 Cr | – |
| 30 September 2025 | ₹71.43 Cr | ₹63.79 Cr | ₹5.80 Cr | – |
Key Performance Indicator
| KPI | Values (Sep 30, 2025) |
|---|---|
| ROE | 36.30% |
| ROCE | 40.64% |
| RoNW | 30.73% |
| PAT Margin | 8.13% |
| EBITDA Margin | 10.91% |
| Price to Book Value | 9.47 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 2.93 | 7.47 |
| P/E (x) | 49.89 | 19.56 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Funding of expenditure towards Investment in upgrading enhancement of and development of new products. | ₹13.00 |
| Business Development and Marketing Activities including manpower hiring. | ₹9.62 |
| General corporate purposes and unidentified inorganic acquisition. | – |
✅Strengths
- Technology-driven loyalty platform for customer engagement and rewards.
- Flexible deployment with both On-Premises and SaaS models.
- Serves multiple industries like Fintech, E-commerce, Banking, FMCG, etc.
- Customizable reward programs such as points, cashback, vouchers, and promotions.
- Presence in India and global markets including UAE, USA, Australia.
⚠️Risks
- Dependence on client acquisition and retention for revenue growth.
- Highly competitive loyalty and marketing technology industry.
- Technology and cybersecurity risks due to digital platform operations.
- Small team size (50 employees) may limit scalability.
- Dependence on IT infrastructure and platform uptime.
Novus Loyalty IPO Promoter Holding
| Pre-Issue Share Holding | 95.62% |
| Post Issue Share Holding | – |
Novus Loyalty IPO Prospectus
Company Contact Information
| Novus Loyalty Ltd. 727, Udyog Vihar Phase V Industrial Complex Dundahera, Gurgaon, Haryana, 122016 Phone: 9717154514 Email: investor@novusloyalty.com Website: https://www.novus-loyalty.com/ |
Novus Loyalty IPO Registrar
| Kfin Technologies Ltd. Phone: 04067162222, 04079611000 Email: novus.ipo@kfintech.com Website: https://ipostatus.kfintech.com/ |
Novus Loyalty IPO Lead Manager(s)
| 1. Smart Horizon Capital Advisors Pvt. Ltd. |
Novus Loyalty IPO FAQ
| What is the Novus Loyalty IPO? Novus Loyalty IPO is an SME IPO. The issue is priced at ₹139 – ₹146 per equity share. The IPO is to be listed on BSE SME. |
| When will Novus Loyalty IPO open? The IPO is to open on 17 March 2026 for QIB, NII, and Retail Investors. |
| What is Novus Loyalty IPO Investors’ Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the Novus Loyalty IPO Size? Novus Loyalty IPO size is ₹60.15 Crore. |
| What are the Novus Loyalty IPO Minimum and Maximum Lot Sizes for Retail Investors? The minimum bid is 2000 Shares for ₹2,92,000, while the maximum bid is 2000 Shares for ₹2,92,000. |
| What is the Novus Loyalty IPO Allotment Date? Novus Loyalty IPO allotment date is 23 March 2026. |
| What is the Novus Loyalty IPO Listing Date? Novus Loyalty IPO listing date is 25 March 2026. The IPO is to be listed on the BSE SME. |
