Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury omni-channel fashion platform offering designer products across womenswear, menswear, jewellery, accessories and kidswear through its website, mobile application and physical Experience Centers.
As of March 31, 2026, PPUS offered 208,490 SKUs sourced from 1,109 Active Designer Brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna, providing them access to a global customer base through its integrated retail platform.
From Fiscal 2024 to Fiscal 2026, PPUS served more than 200,000 unique customers across over 130 countries. In Fiscal 2026, it served 66,713 customers in approximately 100 countries, with 19.14 million unique visitors and 95,565 orders.
As of 24 August 2026, the company operated 14 Experience Centers globally, including 12 in India, with international Experience Centers in London and New York. Its key international markets include the United States, the United Kingdom, the Middle East, and Canada.
As of March 31, 2026, the company employed 1,266 permanent employees.
Purple Style Labs IPO – Details
| IPO Opening Date | 31 August 2026 |
| IPO Closing Date | 02 September 2026 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: 1,18,26,087 Shares Worth ₹680.00 Crore Fresh Issue: 1,18,26,087 Shares Worth ₹680.00 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹546 – ₹575 per share |
| Market Lot | 26 Shares |
| Min Order | 26 Shares [1 Lot] |
| Listing At | BSE, NSE |
| Register | Kfin Technologies Ltd. |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
Purple Style Labs IPO – Date Schedule
| IPO Open Date | 31 August 2026 |
| IPO Close Date | 02 September 2026 |
| Basis of Allotment | 03 September 2026 |
| Initiation of Refund | 04 September 2026 |
| Credit of Shares to Demat Account | 04 September 2026 |
| IPO Listing Date | 07 September 2026 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 02, 2026 |
Purple Style Labs IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1742 | ₹10,01,650 |
Competitive Strength
- According to the 1Lattice Report, the company is one of the largest and fastest-growing multi-brand luxury omni-channel fashion platforms in India in terms of revenue in Fiscal 2025, serving customers in India and abroad.
- The company has implemented an omni-channel model that seamlessly integrates its online platform with physical Experience Centers.
- It has established a strong and growing international presence, serving a diverse global customer base across multiple countries.
- The company is a leading luxury fashion destination for Indian Designer Brands.
- A robust management team and an experienced Board support it.
Company Promoters
- Abhishek Agarwal
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2024 | ₹510.03 Cr | ₹557.74 Cr | – ₹47.71 Cr | ₹116.33 Cr |
| 31 March 2025 | ₹494.00 Cr | ₹559.62 Cr | – ₹188.38 Cr | ₹112.79 Cr |
| 31 March 2026 | ₹567.07 Cr | ₹734.54 Cr | – ₹285.40 Cr | ₹371.40 Cr |
Key Performance Indicator
| KPI | Values (June 30, 2026) |
|---|---|
| ROCE | -23.56% |
| PAT Margin | -51.16% |
| EBITDA Margin | 5.44% |
| NAV | -7.69 |
| Pre IPO | Post IPO | |
| EPS (₹) | -41.83 | -ve |
| P/E (x) | -13.75 | -ve |
Object Of The Issue
| Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|
| Investment in its wholly owned subsidiary, PSL Retail, towards lease liabilities for Experience Centers and back-end offices in India. | ₹371.13 |
| Funding towards sales and marketing expenses to be incurred by the Company. | ₹138.90 |
| General corporate purposes. |
Purple Style Labs IPO Peer Comparison
- The company does not have any comparable listed peer companies in India or internationally for performance comparison.
✅Strengths
- Large multi-brand luxury fashion platform with 1,109 Active Designer Brands.
- Strong omni-channel model combining online and physical Experience Centers.
- Growing international presence across more than 130 countries.
- Wide portfolio of 208,490 SKUs across multiple fashion categories.
- Experienced management team and Board.
⚠️Risks
- History of losses, negative retained earnings and negative operating cash flows.
- High dependence on Experience Centers for a significant portion of GMV.
- Dependence on Designer Brands for product availability and customer demand.
- High employee attrition and rising employee benefit costs.
- Concentration of business in key product categories and geographic markets.
Purple Style Labs IPO Promoter Holding
| Pre Issue Share Holding | 28.26% |
| Post Issue Share Holding | 24.08% |
Purple Style Labs IPO Prospectus
Company Contact Information
| Purple Style Labs Ltd. CTS No. 1081, Plot no. 110, TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai, Maharashtra, 400057 Phone: +91 22 5033 360 Email: investor.relations@purplestylelabs.com Website: https://www.purplestylelabs.com/ |
Purple Style Labs IPO Registrar
| Kfin Technologies Ltd. Phone: 040-79615565 Email: purplestyle.ipo@kfintech.com Website: https://ipostatus.kfintech.com/ |
Purple Style Labs IPO Lead Manager(s)
| 1. Axis Capital Limited 2. IIFL Capital Services Limited |
Purple Style Labs IPO FAQs
| What is the Purple Style Labs IPO? Purple Style Labs IPO is a main-board IPO. The issue is priced at ₹546 to ₹575 per equity share. The IPO is to be listed on the BSE & NSE. |
| When will the Purple Style Labs IPO open? The IPO is to open on 31 August 2026 for QIB, NII, and Retail Investors. |
| What is Purple Style Labs IPO Investors Portion? The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%. |
| What is the Purple Style Labs IPO Size? Purple Style Labs IPO size is ₹680.00 Crore. |
| What are the Purple Style Labs IPO Minimum and maximum lot sizes for Retail? The minimum bid is 26 Shares with ₹14,950, while the maximum bid is 338 Shares with ₹1,94,350. |
| What is the Purple Style Labs IPO Allotment Date? Purple Style Labs IPO allotment date is 03 September 2026. |
| What is the Purple Style Labs IPO Listing Date? Purple Style Labs IPO listing date is 07 September 2026. The IPO is to be listed on the BSE and the NSE. |
