Simca Advertising Limited is an advertising company focused on Out-of-Home (OOH) media services, mainly operating in Mumbai and Maharashtra. The company helps brands increase their visibility through outdoor advertising formats placed across public spaces, high-traffic roads, commercial areas, markets, and other prominent locations.
The company offers a wide range of OOH advertising solutions such as hoardings, gantries, bus side panels, bus back panels, bus shelters, kiosks, utilities, and vinyl signage. It designs customised advertising campaigns based on client objectives, target audience behaviour, campaign budget, and location strategy.
Simca Advertising manages over 100 premium OOH media assets across key locations in Mumbai, including arterial roads, major junctions, commercial hubs, and market areas. These assets help clients improve brand awareness, public recall, and consumer engagement through consistent outdoor visibility.
The company serves clients across multiple sectors, including advertising, entertainment, real estate, fashion, lifestyle, insurance, and government. Its services cover campaign planning, media selection, execution, and outdoor visibility management, enabling clients to effectively use public spaces for brand promotion.
Apart from traditional OOH media, the company also offers advertising-related services such as billboard advertising, transit advertising, digital out-of-home advertising, event-based advertising, sponsorships, agency commission, and media buying services.
As of May 31, 2025, Simca Advertising had a team of 31 individuals across key functions including management, administration, sales and marketing, and operations.
Simca Advertising IPO – Details
| IPO Opening Date | 08 May 2026 |
| IPO Closing Date | 12 May 2026 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 31,71,600 Shares Worth ₹58.04 Crore Fresh Issue: 31,71,600 Shares Worth ₹58.04 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹174 – ₹183 per share |
| Market Lot | 600 Shares |
| Min Order | 600 Shares [ 1 Lot ] |
| Listing At | NSE SME |
| Registrar | MUFG Intime India Pvt. Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
Simca Advertising IPO – Date Schedule
| IPO Open Date | 08 May 2026 |
| IPO Close Date | 12 May 2026 |
| Basis of Allotment | 13 May 2026 |
| Initiation of Refund | 14 May 2026 |
| Credit of Shares to Demat | 14 May 2026 |
| IPO Listing Date | 15 May 2026 |
| Cut-off time for UPI mandate confirmation | 5 PM on May 12, 2026 |
Simca Advertising IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 1,200 | ₹2,19,600 |
| Retail (Max) | 2 | 1,200 | ₹2,19,600 |
| S-HNI (Min) | 3 | 1,800 | ₹3,29,400 |
| S-HNI (Max) | 9 | 5,400 | ₹9,88,200 |
| B-HNI (Min) | 10 | 6,000 | ₹10,98,000 |
Competitive Strength
- Established market presence and media network in OOH Advertising;
- Comprehensive advertising solutions for brand engagement;
- Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall;
- Strong partnerships, industry collaborations and competitive market advantage; and
- Experienced management team with managerial, creative, and technical expertise and industry relationships.
Company Promoters
- Fahim Batliwala
- Ashma Fahim Batliwala
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹11.96 Cr | ₹9.84 Cr | ₹1.57 Cr | – |
| 31 March 2024 | ₹49.31 Cr | ₹41.59 Cr | ₹5.78 Cr | – |
| 31 March 2025 | ₹75.09 Cr | ₹61.60 Cr | ₹9.98 Cr | ₹0.28 Cr |
Key Performance Indicator
| KPI | Values (Mar 31, 2025) |
|---|---|
| ROE | 57.44% |
| ROCE | 76.57% |
| RoNW | 57.44% |
| PAT Margin | 13.31% |
| EBITDA Margin | 18.00% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | – | – |
| P/E (x) | – | – |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Purchase and installation of LED (“Light-emitting diode”) screens. | ₹12.72 |
| Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens. | ₹5.00 |
| Funding the incremental working capital requirements; and | ₹23.50 |
| General corporate purposes. | – |
✅Strengths
- Established OOH advertising presence in Mumbai.
- Network of 100+ media assets at key locations.
- Offers hoardings, billboards, transit media and digital ads.
- Provides complete advertising solutions for brand visibility.
- Cost-effective media with 24/7 brand exposure.
- Strong brand recall through high-traffic placements.
- Partnerships with brands, agencies and government bodies.
- Experienced management team with OOH industry expertise.
⚠️Risks
- Depends on leased/sub-leased media sites.
- Does not own advertising infrastructure.
- Significant inventory sourced from promoter’s proprietorship firm.
- Risk of non-renewal, rent hike or loss of key ad sites.
- SIMCA brand reputation damage may affect business.
- Promoter has similar ventures, creating conflict risk.
- OOH business depends on availability of prime spaces.
- The top 10 customers contributed 51.61% revenue in FY25.
Simca Advertising IPO Promoter Holding
| Pre-Issue Share Holding | 99.99% |
| Post Issue Share Holding | – |
Simca Advertising IPO Prospectus
- Simca Advertising IPO DRHP
- Simca Advertising IPO RHP
Company Contact Information
| Simca Advertising Ltd. Bungalow No C-6, Swami Samarth Nagar, Roshanlal Nagar, 3rd Cross Lane, Andheri (W), Mumbai, Maharashtra, 400053 Phone: 022 – 2633 5055 Email: investor@simcaadveritising.com Website: https://www.simcaadvertising.com/ |
Simca Advertising IPO Registrar
| MUFG Intime India Pvt. Ltd. Phone: +91-22-4918 6270 Email: simca.smeipo@in.mpms.mufg.com Website: https://in.mpms.mufg.com/Initial_Offer/public-issues.html |
Simca Advertising IPO Lead Manager(s)
| 1. Socradamus Capital Private Limited |
Simca Advertising IPO FAQ
| What is the Simca Advertising IPO? Simca Advertising IPO is an SME IPO. The issue is priced at ₹174 – ₹183 per equity share. The IPO is to be listed on NSE SME. |
| When will Simca Advertising IPO open? The IPO is to open on 08 May 2026 for QIB, NII, and Retail Investors. |
| What is Simca Advertising IPO Investors’ Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the Simca Advertising IPO Size? Simca Advertising IPO size is ₹58.04 Crore. |
| What are the Simca Advertising IPO Minimum and Maximum Lot Sizes for Retail Investors? The minimum bid is 1200 Shares for ₹2,19,600, while the maximum bid is 1200 Shares for ₹2,19,600. |
| What is the Simca Advertising IPO Allotment Date? Simca Advertising IPO allotment date is 13 May 2026. |
| What is the Simca Advertising IPO Listing Date? Simca Advertising IPO listing date is 15 May 2026. The IPO is to be listed on the NSE SME. |
