SSMD Agrotech India Limited, operating under the consumer brand House of Manohar (HOM), has evolved through multiple stages of consolidation. The business originally began as two separate proprietorship firms—Manohar Lal Jaigopal Agro Industries and S.S. Agro India—which were later acquired and merged into Shree Dhanlaxmi Flour Mills Private Limited. The company was subsequently renamed SSMD Agrotech India Private Limited and later converted into a public limited company as SSMD Agrotech India Limited.
The company is primarily engaged in the manufacturing, trading, and repacking of a diverse range of agro-food and FMCG products. SSMD operates through four in-house consumer brands—Manohar Agro, Super S.S., Delhi Special, and Shree Dhanlaxmi.
SSMD’s product portfolio includes a wide range of essential and value-added agro products such as puffed rice, ramdana (cholai), gram flour, matar flour, chana dal, idli rava, and rice powder, along with several chana dal by-products including chana chilka, chana churi, chana khanda, and chana sattu. The company also produces atta, mustard oil, and spices through its micro D2C dark-store setup, ensuring fast, fresh, and high-quality delivery to consumers.
The company primarly sells products through a network of distributors across Delhi/NCR, Haryana, Uttar Pradesh, Punjab, and Uttarakhand. Additionally, it also sells products directly to consumers (D2C) through micro manufacturing unit.
SSMD operates three manufacturing facilities for its agro-food products, along with one D2C dark-store micro-manufacturing unit, enabling efficient supply chain operations and faster fulfillment.
SSMD Agrotech India IPO – Details
| IPO Opening Date | 25 November 2025 |
| IPO Closing Date | 27 November 2025 |
| Issue Type | Bookbuilding IPO |
| Issue Size | Total Issue: 28,17,000 Shares Worth ₹34.09 Crore Fresh Issue: 28,17,000 Shares Worth ₹34.09 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹114 – ₹121 per share |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares [ 1 Lot ] |
| Listing At | BSE SME |
| Registrar | Bigshare Services Pvt.Ltd. |
| QIB Shares Offered | 1% |
| NII Shares Offered | 49.50% |
| Retail Shares Offered | 49.50% |
SSMD Agrotech India IPO – Date Schedule
| IPO Open Date | 25 November 2025 |
| IPO Close Date | 27 November 2025 |
| Basis of Allotment | 28 November 2025 |
| Initiation of Refund | 01 December 2025 |
| Credit of Shares to Demat | 01 December 2025 |
| IPO Listing Date | 02 December 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on November 27, 2025 |
SSMD Agrotech India IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2000 | ₹2,42,000 |
| Retail (Max) | 2 | 2000 | ₹2,42,000 |
| S-HNI (Min) | 3 | 3000 | ₹3,63,000 |
| S-HNI (Max) | 8 | 8000 | ₹9,68,000 |
| B-HNI (Min) | 9 | 9000 | ₹10,89,000 |
Competitive Strength
- Comprehensive manufacturing network.
- Wide range of products and services.
- Efficient resource utilization.
- Strong leadership and experienced management.
Company Promoters
- Mr. Ishu Munjal
- Mrs. Surbhi Munjal
- Mr. Jai Gopal Munjaln
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2024 | ₹73.45 Cr | ₹71.38 Cr | ₹1.10 Cr | ₹7.02 Cr |
| 31 March 2025 | ₹99.18 Cr | ₹91.81 Cr | ₹5.38 Cr | ₹6.07 Cr |
| 31 September 2025 | ₹52.13 Cr | ₹46.95 Cr | ₹3.84 Cr | ₹6.88 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 130.46% |
| ROCE | 100.85% |
| Debt/Equity | 0.88 |
| RoNW | 78% |
| PAT Margin | 5.42% |
| EBITDA Margin | 8.54% |
| Price to Book Value | 9.65 |
| Market Capitalization | ₹104.86 Cr. |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 9.19 | 8.85 |
| P/E (x) | 13.16 | 13.67 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Funding of Working Capital Requirement of the Company. | ₹13.10 |
| Repayment of a portion of certain Borrowings availed by our Company. | ₹6.83 |
| Capital Expenditure to be incurred by the Company for the setting up of new D2C dark Store factories. | ₹2.04 |
| Capital Expenditure to be incurred by the Company for the purchase of machinery for the setting up of the Namkeen Plant. | ₹0.97 |
| General Corporate Purposes. | – |
✅Strengths
- Multi-brand presence across Manohar Agro, Super S.S., Delhi Special, and Shree Dhanlaxmi.
- Wide B2B distribution in Delhi/NCR, Haryana, UP, Punjab & Uttarakhand.
- D2C dark-store model enabling fast, fresh supply of atta, oil, and spices.
- Diverse product range including flours, dals, puffed rice, ramdana, spices, and chana by-products.
- Consolidated operations of two legacy agro firms, improving scale and efficiency.
⚠️Risks
- Working capital–dependent business; cash flow fluctuations can impact operations.
- No dividends declared in the last three years.
- Highly competitive FMCG/agro market with pricing pressure.
- Volatile raw material prices affecting margins.
- Integration risk due to merger of two proprietorship firms.
SSMD Agrotech India IPO Promoter Holding
| Pre Issue Share Holding | 100% |
| Post Issue Share Holding | – |
SSMD Agrotech India IPO Prospectus
Company Contact Information
| SSMD Agrotech India Ltd. Khasra No. 640/641, Libaspur Road Village Siraspur, Siraspur, North West Delhi, New Delhi, 110042 Phone: 011-45380705 Email: cs@houseofmanohar.com Website: http://www.houseofmanohar.com/ |
SSMD Agrotech India IPO Registrar
| Bigshare Services Pvt.Ltd. Phone: +91-22-6263 8200 Email: ipo@bigshareonline.com Website: https://ipo.bigshareonline.com/IPO_Status.html |
SSMD Agrotech India IPO Lead Manager(s)
| 1. 3Dimension Capital Services Ltd. |
SSMD Agrotech India IPO FAQ
| What is SSMD Agrotech India IPO? SSMD Agrotech India IPO is an SME IPO. The issue is priced at ₹114 – ₹121 per equity share. The IPO is to be listed on BSE SME. |
| When SSMD Agrotech India IPO will open? The IPO is to open on 25 November 2025 for QIB, NII, and Retail Investors. |
| What is SSMD Agrotech India IPO Investors Portion? The investors’ portion for QIB – 1%, NII – 49.50%, and Retail – 49.50%. |
| What is the SSMD Agrotech India IPO Size? SSMD Agrotech India IPO size is ₹34.09 Crore. |
| What is SSMD Agrotech India IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 2000 Shares with ₹2,42,000 amount, while the maximum bid is 2000 Shares with ₹2,42,000. |
| What is the SSMD Agrotech India IPO Allotment Date? SSMD Agrotech India IPO allotment date is 28 November 2025. |
| What is the SSMD Agrotech India IPO Listing Date? SSMD Agrotech India IPO listing date is 02 December 2025. The IPO is to be listed on the BSE SME. |
