Wakefit Innovations Limited is one of India’s largest and fastest-growing D2C home & sleep solutions brands, known for delivering high-quality, affordable, and tech-enabled products for modern homes.
The company disrupted the market with its direct-to-consumer memory foam mattresses, eliminating middlemen and offering transparent pricing. Over time, Wakefit has evolved into a full-stack home & furnishings company with manufacturing, packaging, distribution, and retail under one integrated model.
Wakefit is the only D2C brand in India to scale all major categories—each with over ₹1,000 million revenue in FY24:
- Mattresses (core category, highest-rated online)
- Furniture (engineered wood, solid wood, flat-pack designs)
- Furnishings & Home Décor (pillows, bed linens, accessories)
Wakefit, which started as a digital-first brand, now operates a robust omnichannel network that lets customers shop seamlessly across its website and app, exclusive brand stores (EBOs), multi-brand outlets (MBOs), and major online marketplaces like Amazon and Flipkart—all ensuring wider reach and a consistent shopping experience.
Wakefit products are delivered across 700+ districts spanning 28 states and 6 union territories, powered by strong logistics, shared warehousing, and roll-pack innovations that reduce delivery costs.
The company has scaled rapidly in offline retail—125 stores across 62 cities in 19 states and 2 UTs as of September 30, 2025.
Wakefit Innovations IPO – Details
| IPO Opening Date | 08 December 2025 |
| IPO Closing Date | 10 December 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: [] Shares Worth ₹[] Crore Fresh Issue: [] Shares Worth ₹377.18 Crore Offer For Sale: 4,67,54,405 Shares Worth ₹[] Crore |
| Face Value | ₹1 per equity share |
| IPO Price | ₹[] – ₹[] per share |
| Market Lot | [] Shares |
| Min Order | [] Shares [ 1 Lot ] |
| Listing At | BSE, NSE |
| Register | MUFG Intime India Pvt.Ltd. |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
Wakefit Innovations IPO – Date Schedule
| IPO Open Date | 08 December 2025 |
| IPO Close Date | 10 December 2025 |
| Basis of Allotment | 11 December 2025 |
| Initiation of Refund | 12 December 2025 |
| Credit of Shares to Demat Account | 12 December 2025 |
| IPO Listing Date | 15 December 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on December 10, 2025 |
Wakefit Innovations IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | – | – | ₹ |
| Retail (Max) | – | – | ₹ |
| S-HNI (Min) | – | – | ₹ |
| S-HNI (Max) | – | – | ₹ |
| B-HNI (Min) | – | – | ₹ |
Competitive Strength
- Largest and fastest growing D2C home and furnishing solutions destination.
- Comprehensive home and furnishing solutions brand with a core focus on product innovation.
- Full-stack vertically integrated operations with differentiated processes and technical capabilities.
- Omnichannel sales presence and strategically located store network.
- The multi-faceted marketing approach enhancing the brand image.
Company Promoters
- Ankit Garg
- Chaitanya Ramalingegowda
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2023 | ₹820.01 Cr | ₹965.69 Cr | –₹145.68 Cr | – |
| 31 March 2024 | ₹1,017.33 Cr | ₹1,032.39 Cr | –₹15.05 Cr | ₹7.36 Cr |
| 31 March 2025 | ₹1,305.43 Cr | ₹1,340.43 Cr | -₹35.00 Cr | – |
| 30 June 2025 | ₹741.30 Cr | ₹705.73 Cr | ₹35.57 Cr | – |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | -6.58% |
| ROCE | -0.68% |
| Debt/Equity | 0.53 |
| RoNW | -6.72% |
| PAT Margin | -2.75% |
| EBITDA Margin | 7.13% |
| Price to Book Value | – |
| Market Capitalization | – |
| Pre IPO | Post IPO | |
| EPS (₹) | – | – |
| P/E (x) | – | – |
Object Of The Issue
| Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|
| Capital expenditure to be incurred by our Company for setting up 117 new COCO – Regular Stores. | ₹30.84 |
| Expenditure for lease, sub-lease rent, and license fee payments for our existing COCO – Regular Stores. | ₹161.47 |
| Capital expenditure to be incurred by the Company for the purchase of new equipment and machinery. | ₹15.41 |
| Marketing and advertising expenses toward enhancing the awareness and visibility of its brand. | ₹108.40 |
| General corporate purposes. |
Wakefit Innovations IPO Peer Comparison
| S. No. | Face Value (₹) | Company Name | P/E Ratio |
|---|---|---|---|
| 1 | 5 | Sheela Foam Limited | 77.26 |
✅Strengths
- argest D2C home & furnishings brand in India by FY24 revenue.
- Only D2C player scaled across mattresses, furniture & furnishings (each ₹1,000+ mn revenue).
- High online ratings: 4.4★ mattresses, 4.2★ furniture & décor.
- Strong revenue growth: 24.87% CAGR (FY22–FY24).
- High own-channel sales: 57–65% from website + COCO stores.
- Wide omnichannel reach: website, app, EBOs, MBOs, marketplaces.
- Tech-led product innovation (sleep tracking, ergonomic designs).
⚠️Risks
- High dependence on mattresses (57–63% revenue).
- Intense competitive & unorganized industry.
- Sensitive to changing consumer preferences.
- Brand reputation critical; any quality issue hurts sales.
- Macroeconomic factors impact demand (inflation, income, credit).
- Raw material price volatility affects margins.
Wakefit Innovations IPO Promoter Holding
| Pre Issue Share Holding | 43.01% |
| Post Issue Share Holding | – |
Wakefit Innovations IPO Prospectus
Company Contact Information
| Wakefit Innovations Ltd. Umiya Emporium, 97-99, 2 nd and 4th Floor, Adugodi, Tavarekere, Opp. Forum Mall, Hosur Road, Bengaluru, Karnataka, 560029 Phone: 080 67335544 Email: investorscompliance@wakefit.co Website: http://www.wakefit.co/ |
Wakefit Innovations IPO Registrar
| MUFG Intime India Pvt.Ltd. Phone: +91-22-4918 6270 Email: wakefitinnovations.ipo@linkintime.co.in Website: https://linkintime.co.in/Initial_Offer/public-issues.html |
Wakefit Innovations IPO Lead Manager(s)
| 1. Axis Capital Limited 2. IIFL Capital Services Limited 3. Nomura Financial Advisory and Securities (India) Private Limited |
Wakefit Innovations IPO FAQs
| What is the Wakefit Innovations IPO? Wakefit Innovations IPO is a main-board IPO. The issue is priced at ₹[] to ₹[] per equity share. The IPO is to be listed on the BSE & NSE. |
| When will Wakefit Innovations IPO open? The IPO is to open on 08 December 2025 for QIB, NII, and Retail Investors. |
| What is Wakefit Innovations IPO Investors Portion? The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%. |
| What is Wakefit Innovations IPO Size? Wakefit Innovations IPO size is ₹[] Crore. |
| What is the Wakefit Innovations IPO Minimum and Maximum Lot Size for Retail? The minimum bid is [] Shares with ₹[], while the maximum bid is [] Shares with ₹[]. |
| What is the Wakefit Innovations IPO Allotment Date? Wakefit Innovations IPO allotment date is 11 December 2025. |
| What is the Wakefit Innovations IPO Listing Date? Wakefit Innovations IPO listing date is 15 December 2025. The IPO is to be listed on the BSE and NSE. |
