Yaap Digital Limited (formerly Yaap Digital Private Limited) is a digital content and marketing services company that combines creativity, technology, and data-driven insights.
The company provides integrated marketing solutions that combine storytelling, performance marketing, and media amplification to help brands scale their digital presence.
As of February 18, 2025, Yaap Digital operates across India, the UAE, and Singapore through its subsidiaries, strengthening its cross-border digital marketing capabilities under the “YAAP” brand.
Yaap Digital follows a structured three-pillar service model:
- Design: Yaap focuses on creating compelling brand experiences through creative design, digital content, packaging concepts, and platform-led storytelling, helping brands build a strong and consistent digital identity.
- Discovery: Yaap uses influencer marketing, consumer insights, and data analytics to ensure brand messaging connects effectively with the right audience.
- Distribution: Yaap amplifies brand reach through paid media, programmatic advertising, and integrated digital strategies, delivering measurable results and optimized ROI.
As of December 31, 2025, the company had 108 employees across creative, strategy, media, and performance marketing functions.
Yaap Digital IPO – Details
| IPO Opening Date | 25 February 2026 |
| IPO Closing Date | 27 February 2026 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 55,25,000 Shares Worth ₹[] Crore Fresh Issue: 55,25,000 Shares Worth ₹[] Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹[] – ₹[] per share |
| Market Lot | [] Shares |
| Min Order | [] Shares [ 1 Lot ] |
| Listing At | NSE SME |
| Registrar | MUFG Intime India Pvt. Ltd. |
| QIB Shares Offered | 50% |
| NII Shares Offered | 15% |
| Retail Shares Offered | 35% |
Yaap Digital IPO – Date Schedule
| IPO Open Date | 25 February 2026 |
| IPO Close Date | 27 February 2026 |
| Basis of Allotment | 02 March 2026 |
| Initiation of Refund | 04 March 2026 |
| Credit of Shares to Demat | 04 March 2026 |
| IPO Listing Date | 05 March 2026 |
| Cut-off time for UPI mandate confirmation | 5 PM on February 27, 2026 |
Yaap Digital IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | – | – | ₹ |
| Retail (Max) | – | – | ₹ |
| S-HNI (Min) | – | – | ₹ |
| S-HNI (Max) | – | – | ₹ |
| B-HNI (Min) | – | – | ₹ |
Competitive Strength
- Digital by design, Not by Transition.
- Focus on trio of Data, Content and Technology.
- The company is “Built for Now”.
- Experienced Promoters and professional Senior Management.
- Well diversified customer base with long standing relationships.
Company Promoters
- Atul Jeevandharkumar Hegde
- Sudhir Menon
- Subodh Menon
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2022 | ₹78.04 Cr | ₹79.70 Cr | – ₹2.60 Cr | ₹19.71 Cr |
| 31 March 2023 | ₹113.06 Cr | ₹108.41 Cr | ₹2.51 Cr | ₹22.74 Cr |
| 31 March 2024 | ₹154.40 Cr | ₹138.80 Cr | ₹11.93 Cr | ₹22.80 Cr |
| 31 December 2025 | ₹91.42 Cr | ₹79.44 Cr | ₹9.21 Cr | ₹25.35 Cr |
Key Performance Indicator
| KPI | Values (Dec 31, 2025) |
|---|---|
| ROE | 34.43% |
| ROCE | 26.43% |
| Debt/Equity | 0.81 |
| RoNW | 29.48% |
| PAT Margin | 10.21% |
| EBITDA Margin | 13.86% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | – | – |
| P/E (x) | – | – |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Funding part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited (“GoZoop”). | ₹34.00 |
| Funding capital expenditure to be incurred for the establishment of an AI-Led Short-Form Content Production Hub (“ACP Hub”). | ₹4.01 |
| Funding the incremental working capital requirements. | ₹16.00 |
| Funding inorganic growth through unidentified acquisitions and general corporate purposes. | – |
✅Strengths
- Integrated design, influencer & performance marketing model.
- Presence in India, UAE & Singapore.
- Diversified client portfolio.
- Asset-light, scalable business.
- Experienced promoters & management.
- Strategic acquisition to expand capabilities.
⚠️Risks
- Revenue dependence on key clients.
- Highly competitive digital marketing industry.
- Dependence on key personnel.
- Acquisition integration risk.
- Regulatory & compliance exposure.
- First-time listing; price volatility risk.
Yaap Digital IPO Promoter Holding
| Pre-Issue Share Holding | 80.19% |
| Post Issue Share Holding | – |
Yaap Digital IPO Prospectus
Company Contact Information
| Yaap Digital Ltd. 802, 8th Floor, Signature by Lotus, Veera Desai Road, Andheri West, Mumbai, Maharashtra, 400053 Phone: 022 5050 8091 Email: investor@yaap.in Website: https://yaap.in/ |
Yaap Digital IPO Registrar
| MUFG Intime India Pvt. Ltd. Phone: +91-22-4918 6270 Email: yaapdigital.smeipo@in.mpms.mufg.com Website: https://in.mpms.mufg.com/Initial_Offer/public-issues.html |
Yaap Digital IPO Lead Manager(s)
| 1. Socradamus Capital Private Limited |
Yaap Digital IPO FAQ
| What is the Yaap Digital IPO? Yaap Digital IPO is an SME IPO. The issue is priced at ₹[] – ₹[] per equity share. The IPO is to be listed on NSE SME. |
| When will Yaap Digital IPO open? The IPO is to open on 25 February 2026 for QIB, NII, and Retail Investors. |
| What is Yaap Digital IPO Investors’ Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| What is the Yaap Digital IPO Size? Yaap Digital IPO size is ₹[] Crore. |
| What are the Yaap Digital IPO Minimum and Maximum Lot Sizes for Retail Investors? The minimum bid is [] Shares for ₹[], while the maximum bid is [] Shares for ₹[]. |
| What is the Yaap Digital IPO Allotment Date? Yaap Digital IPO allotment date is 02 March 2026. |
| What is the Yaap Digital IPO Listing Date? Yaap Digital IPO listing date is 05 March 2026. The IPO is to be listed on the NSE SME. |
