Adcounty is not just a digital marketing company—it’s a BrandTech powerhouse on a mission to revolutionize how brands connect with their audience. From branding to performance, the company blends technology, creativity, and data to deliver ROI-driven marketing magic.
🚀 Core Business Verticals:
- Adtech 💻: Powering programmatic ads, SMS & email marketing via proprietary tool BidCounty.
- Digital Marketing 📱: Executing campaigns across social media, search engines, and mobile apps with advanced analytics & targeting.
⚙️ Services that Deliver:
- Programmatic Advertising
- SEO & Social Media Marketing
- Performance Campaigns: 📌 PPC, CPA, CPL, CPI, CPS
- Market Research & Audience Analytics
🧠 With a 45-member expert team, they serve top-tier clients like Sharechat, Zepto, Fi.Money, PB Fintech, Bank Sathi, and more.
💼 Results Speak Loud:
In FY25, 60% of revenues came from Adtech and 40% from Digital Marketing—proving their tech-first strategy is working wonders! ⚡
Adcounty Media India IPO – Details
| IPO Opening Date | 27 June 2025 |
| IPO Closing Date | 01 July 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 59,63,200 Shares Worth ₹50.69 Crore Fresh Issue: 59,63,200 Shares Worth ₹50.69 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹80 – ₹85 per share |
| Market Lot | 1,600 |
| Min Order | 1,600 Shares ( 1 Lot ) |
| Listing At | BSE SME |
| Registrar | Skyline Financial Services Private Ltd |
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
Adcounty Media India IPO – Date Schedule
| IPO Open Date | 27 June 2025 |
| IPO Close Date | 01 July 2025 |
| Basis of Allotment | 02 July 2025 |
| Initiation of Refund | 03 July 2025 |
| Credit of Shares to Demat | 03 July 2025 |
| IPO Listing Date | 04 July 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on July 01, 2025 |
Adcounty Media India IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | ₹1,36,000 |
| Retail (Max) | 1 | 1,600 | ₹1,36,000 |
| HNI (Min) | 2 | 3,200 | ₹2,72,000 |
Competitive Strengths
- Growth driven, global customer base (almost 47 countries).
- Using a blend of technology, market research and data analytics to produce successful ad campaigns.
- Supported by qualified and experienced management, KMP’s and employees.
Company Promoters
- Mr. Aditya Jangid
- Mr. Abbhinav Rajendra Jain
- Mr. Delphin Varghese
- Mr. Chandan Garg
- Ms. Vartika Dangayach
- M/S Innovana Thinklabs Limited
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹53.64 Cr | ₹43.38 Cr | ₹7.64 Cr | ₹0.29 Cr |
| 31 March 2024 | ₹43.24 Cr | ₹32.03 Cr | ₹8.35 Cr | ₹0.00 Cr |
| 31 March 2025 | ₹69.58 Cr | ₹51.18 Cr | ₹13.75 Cr | ₹0.00 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 47.28% |
| ROCE | 47.27% |
| RoNW | 47.28% |
| PAT Margin | 19.96% |
| EBITDA Margin | 26.49% |
| Price to Book Value | 3.71 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 8.37 | 6.11 |
| P/E (x) | 10.16 | 13.91 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| To meet out the Capital Expenditure requirements of the Company. | ₹1.40 |
| To meet out the Working Capital requirements of the Company. | ₹1.50 |
| To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes. | |
| To meet out the Issue Expenses. |
Adcounty Media India IPO Peer Comparison
| S.No. | Face Value | Company Name | P/E |
|---|---|---|---|
| 1 | 2 | Affle 3i Limited | 65.26 |
| 2 | 10 | DAPS Advertising Limited | 9.83 |
✅Strengths
- Full-stack digital + Adtech company with in-house tool BidCounty.
- Strong client list: Sharechat, Zepto, PolicyBazaar & more.
- ROI-focused with 60% revenue from Adtech.
- Scalable model via apps, sites & agency tie-ups.
- Global presence & preferred media partner.
⚠️Risks
- Operates fully from leased premises.
- High dependency on few clients.
- Pending GST issues (~₹40 Lakh).
- Large receivables may strain cash flow.
- No strategic or financial investor onboard.
Adcounty Media India IPO Promoter Holding
| Pre Issue Share Holding | 89.14% |
| Post Issue Share Holding | 65.51% |
Adcounty Media India IPO Prospectus
Company Contact Information
| Adcounty Media India Limited First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004 Phone: + 91 7877623083 Email: cs@adcountymedia.com Website: http://www.adcountymedia.com/ |
Adcounty Media India IPO Registrar
| Skyline Financial Services Private Ltd Phone: 02228511022 Email: compliances@skylinerta.com Website: https://www.skylinerta.com/ipo.php |
Adcounty Media India IPO Lead Manager(s)
| 1. Narnolia Financial Services Ltd |
Adcounty Media India IPO FAQ
| What is Adcounty Media India IPO? Adcounty Media India IPO is a SME IPO. The issue is priced at ₹80 to ₹85 per equity share. The IPO is to be listed on BSE SME. |
| When Adcounty Media India IPO will open? The IPO is to open on 27 June 2025 for QIB, NII, and Retail Investors. |
| What is Adcounty Media India IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| How to Apply the Adcounty Media India IPO? You can apply Adcounty Media India IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Adcounty Media India IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Adcounty Media India IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Adcounty Media India IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Adcounty Media India IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Adcounty Media India IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Adcounty Media India IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Adcounty Media India IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Adcounty Media India IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Adcounty Media India IPO Size? Adcounty Media India IPO size is ₹50.69 Crore. |
| What is the Adcounty Media India IPO Price Band? Adcounty Media India IPO Price Band is ₹80 to ₹85. |
| What is Adcounty Media India IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 1,600 Shares with ₹1,36,000 amount while the maximum bid is 1,600 Shares with ₹1,36,000. |
| What is the Adcounty Media India IPO Allotment Date? Adcounty Media India IPO allotment date is 02 July 2025. |
| What is the Adcounty Media India IPO Listing Date? Adcounty Media India IPO listing date is 04 July 2025. The IPO is to be listed on the BSE SME. |
