Amagi Media Labs Limited is a cloud-based advertising technology company focused on enabling advertising monetisation and analytics for broadcast television and connected TV (CTV) platforms.
The company has transitioned from traditional television advertising solutions to becoming a global, pure-play CTV ad-tech platform, serving content owners, broadcasters, and streaming platforms worldwide.
Amagi provides end-to-end technology solutions that support the creation, distribution, management, and monetisation of linear television and streaming channels, with a strong focus on Free Ad-Supported Streaming TV (FAST) platforms.
The company enables broadcasters and content owners to launch, operate, and monetise live linear channels across leading FAST and OTT platforms, including Pluto TV, Samsung TV Plus, The Roku Channel, and other global streaming ecosystems. Its solutions eliminate the need for heavy on-premise broadcast infrastructure by offering cloud-native, scalable, and software-driven platforms.
Amagi’s product suite comprises the following key solutions:
- Amagi CLOUDPORT: Cloud-based playout platform for managing and delivering linear TV channels without traditional broadcast infrastructure.
- Amagi PLANNER: Content planning and scheduling solution for efficient channel management.
- Amagi THUNDERSTORM: Server-side ad insertion (SSAI) platform for targeted ad monetisation across live and on-demand content.
- Amagi FAST & On-Demand Solutions: End-to-end solutions enabling 24×7 FAST channel launch, playout, and monetisation on OTT platforms.
As of March 31, 2025, the company employed 884 full-time staff worldwide. Of these, 652 worked in technology and engineering at hubs in Bengaluru, the US, Croatia, and Poland. Additionally, 181 employees were in customer-facing roles, emphasising the focus on engagement, delivery, and support.
Amagi Media Labs IPO – Details
| IPO Opening Date | 13 January 2026 |
| IPO Closing Date | 16 January 2026 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: 4,95,46,221 Shares Worth ₹1788.62 Crore Fresh Issue: 2,26,03,878 Shares Worth ₹816.00 Crore Offer For Sale: 2,69,42,343 Shares Worth ₹972.62 Crore |
| Face Value | ₹5 per equity share |
| IPO Price | ₹343 – ₹361 per share |
| Market Lot | 41 Shares |
| Min Order | 41 Shares [ 1 lot ] |
| Listing At | BSE, NSE |
| Register | MUFG Intime India Pvt.Ltd. |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
Amagi Media Labs IPO – Date Schedule
| IPO Open Date | 13 January 2026 |
| IPO Close Date | 16 January 2026 |
| Basis of Allotment | 19 January 2026 |
| Initiation of Refund | 20 January 2026 |
| Credit of Shares to Demat Account | 20 January 2026 |
| IPO Listing Date | 21 January 2026 |
| Cut-off time for UPI mandate confirmation | 5 PM on January 16, 2026 |
Amagi Media Labs IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 41 | ₹14,801 |
| Retail (Max) | 13 | 533 | ₹1,92,413 |
| S-HNI (Min) | 14 | 574 | ₹2,07,214 |
| S-HNI (Max) | 67 | 2,747 | ₹9,91,667 |
| B-HNI (Min) | 68 | 2,788 | ₹10,06,468 |
Competitive Strength
- One-stop glass-to-glass solutions provider.
- Positioned within a three-sided marketplace to leverage strong network effects.
- Proprietary, award-winning technology platform with artificial intelligence capabilities.
- Trusted by global customers with long-term relationships.
- Visionary founders with strong leadership and a culture of innovation.
Company Promoters
- Baskar Subramanian
- Srividhya Srinivasan
- Arunachalam Srinivasan Karapattu
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2023 | ₹724.72 Cr | ₹1,039.59 Cr | –₹321.27 Cr | ₹0.00 |
| 31 March 2024 | ₹942.24 Cr | ₹1,179.18 Cr | –₹245.00 Cr | ₹0.00 |
| 31 March 2025 | ₹1,223.31 Cr | ₹1,274.85 Cr | –₹68.71 Cr | ₹0.00 |
| 30 September 2025 | ₹733.93 Cr | ₹722.28 Cr | ₹6.47 Cr | ₹0.00 |
Key Performance Indicator
| KPI | Values |
|---|---|
| RoNW | -13.49% |
| PAT Margin | -5.62% |
| EBITDA Margin | 2.02% |
| Price to Book Value | 14.10 |
| Pre IPO | Post IPO | |
| EPS (₹) | -3.55 | 0.60 |
| P/E (x) | -101.78 | 603.54 |
Object Of The Issue
| Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|
| Expenses towards technology and cloud infrastructure. | ₹550.06 |
| Funding inorganic growth through unidentified acquisitions and general corporate purposes. | – |
Amagi Media Labs IPO Peer Comparison
- The Company is a cloud-native, SaaS-led technology provider offering end-to-end solutions across live production, content preparation, distribution, and monetisation within the broadcasting and streaming ecosystem. It operates in a niche segment, with no directly comparable listed peers in India or globally.
✅Strengths
- Operates as a focused, cloud-native SaaS platform in the connected TV and FAST ecosystem.
- Asset-light and scalable business model with integrated end-to-end solutions.
- Strong international presence with a diversified base of content owners and platforms.
- Technology-driven operations supported by an experienced management and engineering team.
⚠️Risks
- Business performance depends on growth in connected TV and FAST advertising.
- High dependence on overseas markets, particularly North America.
- Operates in a competitive and rapidly evolving ad-tech and streaming ecosystem.
- Exposure to technology, cybersecurity, and platform-partner risks.
Amagi Media Labs IPO Promoter Holding
| Pre Issue Share Holding | 16.66% |
| Post Issue Share Holding | 14.92% |
Amagi Media Labs IPO Prospectus
Company Contact Information
| Amagi Media Labs Ltd. Raj Alkaa Park, Survey No. 29/3 and 32/2 4th floor, Kalena Agrahara Village, Begur Hobli Bengaluru, Karnataka, 560076 Phone: 080- 46634406 Email: compliance@amagi.com Website: https://www.amagi.com/ |
Amagi Media Labs IPO Registrar
| MUFG Intime India Pvt.Ltd. Phone: +91-22-4918 6270 Email: amagimedia.ipo@in.mpms.mufg.com Website: https://in.mpms.mufg.com/Initial_Offer/public-issues.html |
Amagi Media Labs IPO Lead Manager(s)
| 1. IIFL Capital Services Limited 2. Avendus Capital Private Limited 3. Kotak Mahindra Capital Company Limited 4. Citigroup Global Markets India Private Limited 5. Goldman Sachs (India) Securities Private Limited |
Amagi Media Labs IPO FAQs
| What is Amagi Media Labs IPO? Amagi Media Labs IPO is a main-board IPO. The issue is priced at ₹343 to ₹361 per equity share. The IPO is to be listed on the BSE & NSE. |
| When will Amagi Media Labs IPO open? The IPO is to open on 13 January 2026 for QIB, NII, and Retail Investors. |
| What is Amagi Media Labs IPO Investors Portion? The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%. |
| What is Amagi Media Labs IPO Size? Amagi Media Labs IPO size is ₹1,788.62 Crore. |
| What is the Amagi Media Labs IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 41 Shares with ₹14,801, while the maximum bid is 533 Shares with ₹1,92,413. |
| What is the Amagi Media Labs IPO Allotment Date? Amagi Media Labs IPO allotment date is 19 January 2026. |
| What is the Amagi Media Labs IPO Listing Date? Amagi Media Labs IPO listing date is 21 January 2026. The IPO is to be listed on BSE and NSE. |
