Electronics Mart India is the 4th largest consumer durable and electronics retailer in India. The company offers a diversified range of products with a focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. The company’s offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands.
Electronics Mart India business model is a mix of ownership and lease rental model, Under the ownership model, we own the underlying
property including the land and building and in lease rental model, we enter into a long-term lease arrangement with the property owner(s). As of August 15, 2021, out of the total 99 stores we operate, eight stores are owned, 85 stores are under long-term lease rental model and six stores are partly owned and partly leased
We operate our business activities across three channels of retail, wholesale and e-commerce.
Retail : As of August 15, 2021, out of 99 stores, 88 stores are Multi Brand Outlets (“MBOs”) and 11 stores are Exclusive Brand Outlets (“EBOs”). The revenue from the retail channel was Rs 29,312.84 million, Rs 28,991.35 million and Rs 25,801.72 million for Financial Year 2021, 2020 and 2019, respectively.
Wholesale: The company is also engaged in the wholesale business of consumer durables, where the company supplies products to single-shop retailers in Andhra Pradesh and Telangana regions. The revenue from the wholesale channel was Rs. 530.53 million, Rs. 505.22 million and Rs. 465.81 million for Financial Year 2021, 2020 and 2019, respectively.
E-Commerce : The e-commerce website currently functions as a catalogue for the products that company retail at stores. The revenue from the e-commerce channel was Rs. 444.57 million, Rs. 280.11 million and Rs. 212.75 million for Financial Year 2021, 2020 and 2019, respectively.
Competitive Strengths
- The Company is the 4th largest consumer durable and electronics retailer in India with a leadership position in South India. The Company’s scale of operations along with its long-standing relationship with leading consumer brands enables us to procure products at competitive rates.
- The Company is one of the fastest growing consumer durable and electronics retailer with consistent track record of growth and industry leading profitability.
- The Company’s market presence and geographic reach with cluster-based expansion.
- The Company’s business model provide operational flexibility to create long term sustainable footprint.
Company Promoters
- Pavan Kumar Bajaj
- Karan Baja
Company Financials
| Particulars | 31 March 2021 | 31 March 2020 | 31 March 2019 |
| Total Revenue | 3207.36 | 3179.01 | 2826.09 |
| Total Expense | 3127.80 | 3058.97 | 2702.53 |
| Profit Before Tax | 79.56 | 112.17 | 123.56 |
| Profit After Tax | 58.62 | 81.60 | 77.09 |
Object Of The Issue
- Funding of capital expenditure for expansion and opening of stores and warehouses.
- Funding incremental working capital requirements.
- Repayment / prepayment, in full or part, of all or certain borrowings availed by the Company.
- General Corporate Purposes.
Electronics Mart India IPO Peer Comparison
| S. No. | Face Value | Company Name | PE |
| 1 | 10 | Aditya Vision Limited | 46.98 |
Electronics Mart India IPO Strengths
- Electronics Mart India is the 4th largest consumer durable and electronics retailer in India along with having a leadership position in Southern India, in terms of revenue. They are mainly concentrated in the states of Andhra Pradesh and Telangana.
- They have a track record of consistent growth and have grown at steadily from 53 stores in FY19 to 99 stores as on August 15, 2021.
- They use a cluster based approach in order to expand their stores which helps them increase their geographical reach and market presence.
- The products offered by the company are varied and cater to a lot of the customer’s wants and needs, all in one place.
- The company has 7 large warehouses which are very strategically managed using stringent inventory management techniques and IT.
Electronics Mart India IPO Risks
- As the company is dependent on external sources for its products, any delay or disruption in supply will have an adverse effect on the business operations and financials.
- A substantial part of the revenue is dependent on a fixed number of brands. If there is a decrease in the volume supplied by these brands, it will affect the profitability as well as revenue of Electronics Mart India.
- The industry is open to new entrants and thus very competitive in nature.
- Expanding into new geographies may lead the company to realize losses in some of their investments.
Electronics Mart India IPO – Details
| IPO Opening Date | 04 October 2022 |
| IPO Closing Date | 07 October 2022 |
| Issue Type | Book Built Issue IPO |
| Issue Size | ₹500 Cr |
| Face Value | ₹10 per equity share |
| IPO Price | ₹56 – ₹59 |
| Market Lot | 254 Shares |
| Min Order | 254 Shares (1 Lot) |
| Listing At | BSE, NSE |
| Register | KFin Technologies Limited |
| QIB Shares Offered | Not more than 50% of the Net Offer |
| Retail Shares Offered | Not less than 35% of the Net Offer |
| NII (HNI) Shares Offered | Not less than 15% of the Net Offer |
Electronics Mart India IPO – Date Schedule
| IPO Open Date | 04 October 2022 |
| IPO Close Date | 07 October 2022 |
| Basis of Allotment Date | 12 October 2022 |
| Initiation of Refunds | 13 October 2022 |
| Credit of Shares to Demat Account | 14 October 2022 |
| IPO Listing Date | 17 October 2022 |
Electronics Mart India IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 254 | 14,986 |
| Retail (Max) | 13 | 3302 | 1,94,818 |
| S-HNI (Min) | 14 | 3556 | 2,09,804 |
| S-HNI (Max) | 66 | 16,764 | 9,89,076 |
| B-HNI (Min) | 67 | 17,018 | 10,04,062 |
Promoter Holding
| Pre Issue Share Holding | 99.99% |
| Post Issue Share Holding | 77.97% |
Electronics Mart India IPO Prospectus
- Electronics Mart India IPO DRHP
- Electronics Mart India IPO RHP
- Anchor Investors in Electronics Mart India IPO
Company Contact Information
| Electronics Mart India Limited D. No: 6-1-91, Shop No. 10, Ground Floor, Next to Telephone Bhavan, Secretaria Saifabad, Hyderabad – 500 004 Phone: +91 040 4875 1125 Email: cs@bajajelectronics.in Website: https://www.electronicsmartindia.com/ |
Electronics Mart India IPO Registrar
| KFin Technologies Private Limited Selenium Tower-B, Plot 31 & 32, Gachibowli, Financial District, Nanakramguda, Serilingampally, Hyderabad – 500 032 Telangana, India Tel: +91 40 6716 2222 E-mail: emi.ipo@kfintech.co Website: www.kfintech.com |
Electronics Mart India IPO Lead Manager(s)
| 1. Anand Rathi Securities Limited 2. IIFL Securities Ltd 3. JM Financial Consultants Private Limited |
Electronics Mart India IPO FAQs
| What is Electronics Mart India IPO? Electronics Mart India IPO is a main-board IPO. The issue is priced at ₹56 to ₹59 per equity share. The IPO is to be listed on BSE & NSE. |
| When Electronics Mart India IPO will open? The IPO is to open on 04 October 2022 for QIB, NII, and Retail Investors. |
| What is Electronics Mart India IPO Investors Portion? The investors’ portion for QIB-50%, NII-15%, and Retail-35%. |
| How to Apply the Electronics Mart India IPO? You can apply Electronics Mart India IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Electronics Mart India IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Electronics Mart India IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Electronics Mart India IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Electronics Mart India IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Electronics Mart India IPO Size? Electronics Mart India IPO size is ₹500 Cr. |
| What is Electronics Mart India IPO Price Band? Electronics Mart India IPO Price Band is ₹56 to ₹59. |
| What is Electronics Mart India IPO Minimum and Maximum Lot Size? The minimum bid is 254 Shares with ₹14,986 amount while the maximum bid is 3302 shares with ₹1,94,818. |
| What is the Electronics Mart India IPO Allotment Date? Electronics Mart India IPO allotment date is 12 October 2022. |
| What is the Electronics Mart India IPO Listing Date? Electronics Mart India IPO listing date is 17 October 2022. The IPO is to list on BSE and NSE. |
