Cash Ur Drive Marketing Limited is a fast-growing Out of Home (OOH) advertising company. The brand’s vision is to transform static ads into moving stories across India’s urban landscape.
The company provides a 360-degree marketing solution across transit media, digital wall paintings, and events, aiming for impactful branding through vehicle-based media in multiple Indian cities.
The company offers a diverse portfolio of services:
✅ Transit Media Advertising – cab branding, auto hood ads, bus wraps, EV buses, and in-cab ads
✅ Outdoor Media – billboards, hoardings, digital wall paintings, and unipoles
✅ Print Media – ads in newspapers, magazines, and trade journals
✅ Digital Media Services – social media marketing, SEO, influencer marketing, paid campaigns, and analytics
✅ 360-Degree Campaigns – integrated strategies combining outdoor, digital, and POS media for a complete brand experience
To tap into India’s growing electric vehicle market, the company started advertising on:
- 1,100 electric buses
- 13,575 cabs
- 150 regular buses
- 87 EV charging/battery swapping stations
The company has operational branches in Chandigarh, Lucknow, Mumbai, and Noida, and works closely with media agencies, government tenders, and direct clients. They act as a one-stop solution: designing ads, selecting media, negotiating space, and handling installations.
As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Cash Ur Drive Marketing IPO – Details
| IPO Opening Date | 31 July 2025 |
| IPO Closing Date | 04 August 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 46,76,000 Shares Worth ₹60.79 Crore Fresh Issue: 44,69,000 Shares Worth ₹58.10 Crore Offer For Sale: 2,07,000 Shares Worth ₹2.69 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹123 – ₹130 per share |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares [ 1 Lot ] |
| Listing At | NSE SME |
| Registrar | Bigshare Services Pvt Ltd |
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
Cash Ur Drive Marketing IPO – Date Schedule
| IPO Open Date | 31 July 2025 |
| IPO Close Date | 04 August 2025 |
| Basis of Allotment | 05 August 2025 |
| Initiation of Refund | 06 August 2025 |
| Credit of Shares to Demat | 06 August 2025 |
| IPO Listing Date | 07 August 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 04, 2025 |
Cash Ur Drive Marketing IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2,000 | ₹2,60,000 |
| Retail (Max) | 2 | 2,000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7,000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,40,000 |
Competitive Strengths
- Accredited with DAVP (Directorate of Advertising & Visual Publicity) & INS (Indian Newspaper Services).
- Experienced and Qualified management team.
- Comprehensive Service Provider and Client Centric Approach.
Company Promoters
- Mr. Raghu Khanna
- Ms. Parveen K Khanna
- Mr. Bhupinder Kumar Khanna
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | ₹81.31 Cr | ₹74.46 Cr | ₹5.14 Cr | ₹5.07 Cr |
| 31 March 2024 | ₹97.77 Cr | ₹85.69 Cr | ₹9.21 Cr | ₹0.45 Cr |
| 31 March 2025 | ₹142.18 Cr | ₹118.98 Cr | ₹17.67 Cr | ₹0.18 Cr |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 44.43% |
| ROCE | 41.55% |
| RoNW | 44.43% |
| PAT Margin | 12.69% |
| EBITDA Margin | 14.84% |
| Price to Book Value | 6.61 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 13.41 | 10.02 |
| P/E (x) | 9.69 | 12.98 |
Object Of The Issue
| Objects of the Issue | Expected Amount (in Crore) |
|---|---|
| Investment in Technology. | ₹5.31 |
| Capital expenditure. | ₹5.97 |
| Funding the Working Capital requirement. | ₹33.00 |
| General Corporate Purposes. |
✅Strengths
- Accredited by DAVP & INS – boosts credibility.
- Experienced promoters with 15–38 years in advertising.
- End-to-end solutions: from creative to execution.
- Pan-India presence in Chandigarh, Lucknow, Mumbai & Noida.
- Diverse offerings: transit, outdoor, digital, print & EV ads.
- Focus on EV sector & battery swapping ads – growth potential.
⚠️Risks
- High contingent liabilities (₹18.13 Cr).
- Dependence on tenders; no long-term contracts.
- High employee attrition (up to 66%).
- Intense competition & price pressure.
- Ongoing legal cases.
- Reliance on few suppliers.
- Market shifting toward in-house ads.
Cash Ur Drive Marketing IPO Promoter Holding
| Pre Issue Share Holding | 78.21% |
| Post Issue Share Holding | 57.23% |
Cash Ur Drive Marketing IPO Prospectus
Company Contact Information
| Cash Ur Drive Marketing Ltd. 4 th Floor, SCO0032 Sector 17C, Chandigarh, 160017 Phone: +91 7011293001 Email: cs@cashurdrive.net Website: https://www.cashurdrive.com/ |
Cash Ur Drive Marketing IPO Registrar
| Bigshare Services Pvt Ltd Phone: +91-22-6263 8200 Email: ipo@bigshareonline.com Website: https://ipo.bigshareonline.com/IPO_Status.html |
Cash Ur Drive Marketing IPO Lead Manager(s)
| 1. Narnolia Financial Services Ltd |
Cash Ur Drive Marketing IPO FAQ
| What is Cash Ur Drive Marketing IPO? Cash Ur Drive Marketing IPO is an SME IPO. The issue is priced at ₹123 to ₹130 per equity share. The IPO is to be listed on NSE SME. |
| When Cash Ur Drive Marketing IPO will open? The IPO is to open on 31 July 2025 for QIB, NII, and Retail Investors. |
| What is Cash Ur Drive Marketing IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| How to Apply the Cash Ur Drive Marketing IPO? You can apply Cash Ur Drive Marketing IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Cash Ur Drive Marketing IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Cash Ur Drive Marketing IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Cash Ur Drive Marketing IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Cash Ur Drive Marketing IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Cash Ur Drive Marketing IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Cash Ur Drive Marketing IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Cash Ur Drive Marketing IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Cash Ur Drive Marketing IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is the Cash Ur Drive Marketing IPO Size? Cash Ur Drive Marketing IPO size is ₹60.79 Crore. |
| What is the Cash Ur Drive Marketing IPO Price Band? Cash Ur Drive Marketing IPO Price Band is ₹123 to ₹130. |
| What is Cash Ur Drive Marketing IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 2000 Shares with ₹2,60,000 amount, while the maximum bid is 2000 Shares with ₹2,60,000. |
| What is the Cash Ur Drive Marketing IPO Allotment Date? Cash Ur Drive Marketing IPO allotment date is 05 August 2025. |
| What is the Cash Ur Drive Marketing IPO Listing Date? Cash Ur Drive Marketing IPO listing date is 07 August 2025. The IPO is to be listed on the NSE SME. |
