Cello World is a famous Indian consumer product company mainly dealing in three categories such as writing instruments and stationery, molded furniture, consumer housewares and related products.
The company has an experience of more than 60 years in the field of consumer product industry which enables them to better understand consumer preferences and choices.
Cello World has 13 manufacturing units situated in 5 different locations in India. The company also aims to set up a glass manufacturing unit in Rajasthan with European made machinery to enable efficient productivity and enhanced manufacturing capacity.
As of March 31, 2023, the company has 15,841 stock-keeping units (“SKU“) across all product ranges.
As of March 31, 2023, the company’s national sales distribution team comprises of 683 members.
Cello World IPO – Details
| IPO Opening Date | 30 October 2023 |
| IPO Closing Date | 01 November 2023 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 2,93,20,988 Shares Worth ₹1900.00 Crore Offer For Sale: 2,93,20,988 Shares Worth ₹1900.00 Crore |
| Face Value | ₹5 per equity share |
| IPO Price | ₹617 – ₹648 |
| Market Lot | 23 Shares |
| Min Order | 23 Shares (1 Lot) |
| Employee Discount | Rs 61 |
| Listing At | BSE, NSE |
| Register | Link Intime India Private Ltd |
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
Cello World IPO – Date Schedule
| IPO Open Date | 30 October 2023 |
| IPO Close Date | 01 November 2023 |
| Basis of Allotment Date | 06 November 2023 |
| Initiation of Refund | 07 November 2023 |
| Credit of Shares to Demat Account | 08 November 2023 |
| IPO Listing Date | 09 November 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on 01 November 2023 |
Cello World IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 23 | 14,904 |
| Retail (Max) | 13 | 299 | 1,93,752 |
| S-HNI (Min) | 14 | 322 | 2,08,656 |
| S-HNI (Max) | 67 | 1541 | 9,98,568 |
| B-HNI (Min) | 68 | 1564 | 10,13,472 |
Competitive Strengths
- Well-established brand name and strong market positions;
- Diversified product portfolio across price points catering to diverse consumer requirements;
- Track record of scaling up new businesses and product categories;
- Pan-India distribution network with a presence across multiple channels;
- Ability to manufacture a diverse range of products and maintain optimal inventory levels;
- Skilled and experienced management team; and
- Strong historical financial results.
Company Promoters
- Pradeep Ghisulal Rathod
- Pankaj Ghisulal Rathod
- Gaurav Pradeep Rathod
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2021 | 1059.58 | 823.89 | 165.54 | 334.06 |
| 31 March 2022 | 1375.10 | 1076.00 | 219.52 | 462.90 |
| 31 March 2023 | 1813.43 | 1428.23 | 285.05 | 335.10 |
Key Performance Indicator
| KPI | Values |
|---|---|
| P/E (x) | 49.2 |
| Market Cap (₹ Cr.) | 13752.57 |
| ROE | 134.43 |
| ROCE | 44.48 |
| EPS (Rs) | 13.65 |
| RoNW | 23.17 |
Object Of The Issue
- The company will not receive any proceeds from the Offer.
Cello World IPO Promoter Holding
| Pre Issue Share Holding | 91.88% |
| Post Issue Share Holding | 80.97% |
Cello World IPO Prospectus
Company Contact Information
| Cello World Limited 597/2A, Somnath Road, Dabhel Nani Daman –396 210, Phone: +91 22 2685 1027 Email: grievance@celloworld.com Website: https://celloworld.com/ |
Cello World IPO Registrar
| Link Intime India Private Ltd Phone: +91-22-4918 6270 Email: celloworld.ipo@linkintime.co.in Website: https://linkintime.co.in/mipo/ipoallotment.html |
Cello World IPO Lead Manager(s)
| 1. ICICI Securities Limited 2. IIFL Securities Ltd 3. Kotak Mahindra Capital Company Limited 4. JM Financial Limited 5. Motilal Oswal Investment Advisors Limited |
Cello World IPO FAQs
| What is Cello World IPO? Cello World IPO is a main-board IPO. The issue is priced at ₹617 to ₹648 per equity share. The IPO is to be listed on BSE & NSE. |
| When Cello World IPO will open? The IPO is to open on 30 October 2023 for QIB, NII, and Retail Investors. |
| What is Cello World IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| How to Apply the Cello World IPO? You can apply Cello World IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Cello World IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Cello World”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Cello World IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Cello World”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Cello World IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Cello World”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Cello World IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Cello World”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Cello World IPO Size? Cello World IPO size is ₹1900.00 Crore. |
| What is Cello World IPO Price Band? Cello World IPO Price Band is ₹617 to ₹648. |
| What is Cello World IPO Minimum and Maximum Lot Size? The minimum bid is 23 Shares with ₹14,904 amount while the maximum bid is 299 Shares with ₹1,93,752. |
| What is the Cello World IPO Allotment Date? Cello World IPO allotment date is 06 November 2023. |
| What is the Cello World IPO Listing Date? Cello World IPO listing date is 09 November 2023. The IPO is to list on BSE and NSE. |
