Cyber Media Research focuses on advertising technology and data analytics in a rapidly evolving industry. The company has four revenue streams i.e. digital marketing, programmatic media buying, publisher monetization and data analytics. It provides proprietary solutions that enable advertisers and publishers to match the right ad to the right user. This results in higher conversions and sales for advertisers and allows site owners to earn more.
The company will partner with web channels and publishers to monetize its ad inventory. This is monetized through demand platforms like Google, who in turn monetize this inventory from multiple advertisers and pay based on the ads served on that inventory. The company keeps its margin and pays the rest to suppliers of supplies. The company is a Google publishing partner for GAM360, AdSense and AdX products.
The company is expanding its offerings and customer base and is well positioned to build more revenue streams in the digital environment. Automation is bringing significant changes to the industry, and data is a critical factor. Accordingly, its algorithms use large data sets, process them with AI engines to deliver the right results, thus simplifying digital marketing. CMGalaxy, Auxo Ads and CyberAds are CMRSL’s own products for various stakeholders in the ecosystem. Cyber Media Research is a subsidiary of listed company Cyber Media (India) Limited.
Competitive Strengths
- Customer satisfaction and revenues from long standing customer relationships
- Experienced Promoters and Management Expertise
- Scalable Business Model
- Focused on driving innovation
Company Promoters
- Mr. Pradeep Gupta
- M/s Cyber Media (India) Limited
Company Financials
| Particulars | 31 Dec 2021 | 31 March 2021 | 31 March 2020 | 31 March 2019 |
|---|---|---|---|---|
| Total Revenue | 3728.62 | 3016.36 | 3048.04 | 3,870.14 |
| Total Expense | 3550.17 | 2947.39 | 3042.58 | 3846.06 |
| Profit Before Tax | 178.45 | 68.97 | 5.46 | 24.09 |
| Profit After Tax | 79.60 | 57.60 | 7.72 | 27.49 |
Object Of The Issue
- Funding the working capital requirements
- Funding investments in new projects and general corporate purposes
- To Meet the Offer Expenses
Cyber Media Research IPO – Details
| IPO Opening Date | 27 September 2022 |
| IPO Closing Date | 29 September 2022 |
| Issue Type | Book Built Issue IPO |
| Issue Size | ₹14.04 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹171 – ₹180 |
| Market Lot | 800 Shares |
| Min Order | 800 Shares (1 Lot) |
| Listing At | NSE SME |
| Register | Link Intime India Private Ltd |
| QIB Shares Offered | 50% |
| Retail Shares Offered | 35% |
| NII (HNI) Shares Offered | 15% |
Cyber Media Research IPO – Date Schedule
| IPO Open Date | 27 September 2022 |
| IPO Close Date | 29 September 2022 |
| Basis of Allotment Date | 04 October 2022 |
| Initiation of Refunds | 06 October 2022 |
| Credit of Shares to Demat Account | 07 October 2022 |
| IPO Listing Date | 10 October 2022 |
Cyber Media Research IPO – Lots Size & Price
| Application | Lots | Shares | Amount ( Cut-Off) |
| Minimum | 1 | 800 | 1,44,000 |
| Maximum | 1 | 800 | 1,44,000 |
Cyber Media Research IPO Promoter Holding
| Pre Issue Share Holding | 63.16% |
| Post Issue Share Holding | 41.66% |
Cyber Media Research IPO Prospectus
Company Contact Information
| Cyber Media Research & Services Ltd D-74, Panchsheel Enclave, New Delhi, 110017 Phone: +91-011- 26491135 Email: enquiry@cmrsl.net Website: https://www.cmrsl.net/ |
Cyber Media Research IPO Registrar
| Link Intime India Private Ltd C 101, 247 Park, L.B.S.Marg, Vikhroli (West), Mumbai – 400083 Phone: +91-22-4918 6270 Email: cmrsl.ipo@linkintime.co.in Website: http://www.linkintime.co.in |
Cyber Media Research IPO Lead Manager(s)
| 1. Swastika Investmart Ltd |
Cyber Media Research IPO FAQs
| What is Cyber Media Research IPO? Cyber Media Research IPO is a SME IPO. The issue is priced at ₹180 per equity share. The IPO is to be listed on NSE SME. |
| When Cyber Media Research IPO will open? The IPO is to open on 27 September 2022 for NII and Retail Investors. |
| What is Cyber Media Research IPO Investors Portion? The investors’ portion for QIB-50%, NII-15%, and Retail-35%. |
| How to Cyber Media Research IPO? You can apply Cyber Media Research IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Cyber Media Research IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Cyber Media Research”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Cyber Media Research IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Cyber Media Research”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Cyber Media Research IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Cyber Media Research”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Cyber Media Research IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Cyber Media Research”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Cyber Media Research IPO Size? Cyber Media Research IPO size is ₹14.04 crores. |
| What is Cyber Media Research IPO Price Band? Cyber Media Research IPO Price Band is ₹180. |
| What is Cyber Media Research IPO Minimum and Maximum Lot Size? The minimum bid is 800 Shares with ₹1,44,000 amount while the maximum bid is 800 shares with ₹1,44,000. |
| What is the Cyber Media Research IPO Allotment Date? Cyber Media Research IPO allotment date is 04 October 2022. |
| What is the Cyber Media Research IPO Listing Date? Cyber Media Research IPO listing date is 10 October 2022. The IPO is to list on NSE SME. |
