Electronics Mart India Limited IPO (Electronics Mart India IPO)

Electronics Mart India IPO 2022
Upcoming Electronics Mart India IPO | New Electronics Mart India IPO

Electronics Mart India is the 4th largest consumer durable and electronics retailer in India. The company offers a diversified range of products with a focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. The company’s offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands.

Electronics Mart India business model is a mix of ownership and lease rental model, Under the ownership model, we own the underlying
property including the land and building and in lease rental model, we enter into a long-term lease arrangement with the property owner(s). As of August 15, 2021, out of the total 99 stores we operate, eight stores are owned, 85 stores are under long-term lease rental model and six stores are partly owned and partly leased

We operate our business activities across three channels of retail, wholesale and e-commerce.

Retail : As of August 15, 2021, out of 99 stores, 88 stores are Multi Brand Outlets (“MBOs”) and 11 stores are Exclusive Brand Outlets (“EBOs”). The revenue from the retail channel was Rs 29,312.84 million, Rs 28,991.35 million and Rs 25,801.72 million for Financial Year 2021, 2020 and 2019, respectively.

Wholesale: The company is also engaged in the wholesale business of consumer durables, where the company supplies products to single-shop retailers in Andhra Pradesh and Telangana regions. The revenue from the wholesale channel was Rs. 530.53 million, Rs. 505.22 million and Rs. 465.81 million for Financial Year 2021, 2020 and 2019, respectively.

E-Commerce : The e-commerce website currently functions as a catalogue for the products that company retail at stores. The revenue from the e-commerce channel was Rs. 444.57 million, Rs. 280.11 million and Rs. 212.75 million for Financial Year 2021, 2020 and 2019, respectively.

Electronics Mart India IPO

Competitive Strengths

  • The Company is the 4th largest consumer durable and electronics retailer in India with a leadership position in South India. The Company’s scale of operations along with its long-standing relationship with leading consumer brands enables us to procure products at competitive rates.
  • The Company is one of the fastest growing consumer durable and electronics retailer with consistent track record of growth and industry leading profitability.
  • The Company’s market presence and geographic reach with cluster-based expansion.
  • The Company’s business model provide operational flexibility to create long term sustainable footprint.

Company Promoters

  • Pavan Kumar Bajaj
  • Karan Baja

Company Financials

Particulars31 March 202131 March 202031 March 2019
Total Revenue3207.363179.012826.09
Total Expense3127.803058.972702.53
Profit Before Tax79.56112.17123.56
Profit After Tax58.6281.6077.09
Amount in ₹ Crore

Object Of The Issue

  • Funding of capital expenditure for expansion and opening of stores and warehouses.
  • Funding incremental working capital requirements.
  • Repayment / prepayment, in full or part, of all or certain borrowings availed by the Company.
  • General Corporate Purposes.
Electronics Mart India IPO
Issue Object

Electronics Mart India IPO Peer Comparison

S. No.Face ValueCompany NamePE
110Aditya Vision Limited46.98

Electronics Mart India IPO Strengths

  • Electronics Mart India is the 4th largest consumer durable and electronics retailer in India along with having a leadership position in Southern India, in terms of revenue. They are mainly concentrated in the states of Andhra Pradesh and Telangana.
  • They have a track record of consistent growth and have grown at steadily from 53 stores in FY19 to 99 stores as on August 15, 2021.
  • They use a cluster based approach in order to expand their stores which helps them increase their geographical reach and market presence.
  • The products offered by the company are varied and cater to a lot of the customer’s wants and needs, all in one place.
  • The company has 7 large warehouses which are very strategically managed using stringent inventory management techniques and IT.

Electronics Mart India IPO Risks

  • As the company is dependent on external sources for its products, any delay or disruption in supply will have an adverse effect on the business operations and financials.
  • A substantial part of the revenue is dependent on a fixed number of brands. If there is a decrease in the volume supplied by these brands, it will affect the profitability as well as revenue of Electronics Mart India.
  • The industry is open to new entrants and thus very competitive in nature.
  • Expanding into new geographies may lead the company to realize losses in some of their investments.

Electronics Mart India IPO – Details

IPO Opening Date04 October 2022
IPO Closing Date07 October 2022
Issue TypeBook Built Issue IPO
Issue Size₹500 Cr
Face Value₹10 per equity share
IPO Price₹56 – ₹59
Market Lot254 Shares
Min Order254 Shares (1 Lot)
Listing AtBSE, NSE
RegisterKFin Technologies Limited
QIB Shares OfferedNot more than 50% of the Net Offer
Retail Shares OfferedNot less than 35% of the Net Offer
NII (HNI) Shares OfferedNot less than 15% of the Net Offer

Electronics Mart India IPO – Date Schedule

IPO Open Date04 October 2022
IPO Close Date07 October 2022
Basis of Allotment Date12 October 2022
Initiation of Refunds13 October 2022
Credit of Shares to Demat Account14 October 2022
IPO Listing Date17 October 2022

Electronics Mart India IPO – Lots Size & Price

ApplicationLotsSharesAmount
Retail (Min)125414,986
Retail (Max)1333021,94,818
S-HNI (Min)1435562,09,804
S-HNI (Max)6616,7649,89,076
B-HNI (Min)6717,01810,04,062

Promoter Holding

Pre Issue Share Holding99.99%
Post Issue Share Holding

Electronics Mart India IPO Prospectus

Company Contact Information

Electronics Mart India Limited

D. No: 6-1-91, Shop No. 10,
Ground Floor, Next to Telephone Bhavan, Secretaria
Saifabad, Hyderabad – 500 004

Phone: +91 040 4875 1125
Email: cs@bajajelectronics.in
Websitehttps://www.electronicsmartindia.com/

Electronics Mart India IPO Registrar

KFin Technologies Private Limited

Selenium Tower-B, Plot 31 & 32,
Gachibowli, Financial District, Nanakramguda,
Serilingampally, Hyderabad – 500 032
Telangana, India

Tel: +91 40 6716 2222
E-mail: emi.ipo@kfintech.co
Website: www.kfintech.com

Electronics Mart India IPO Lead Manager(s)

1. Anand Rathi Securities Limited
2. IIFL Securities Ltd
3. JM Financial Consultants Private Limited

Electronics Mart India IPO FAQs

Electronics Mart India IPO FAQs
What is Electronics Mart India IPO?

Electronics Mart India IPO is a main-board IPO. The issue is priced at ₹56 to ₹59 per equity share. The IPO is to be listed on BSE & NSE.
When Electronics Mart India IPO will open?

The IPO is to open on 04 October 2022 for QIB, NII, and Retail Investors.
What is Electronics Mart India IPO Investors Portion?

The investors’ portion for QIB-50%NII-15%, and Retail-35%.
How to Apply the Electronics Mart India IPO?

You can apply Electronics Mart India IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form.
How to Apply the Electronics Mart India IPO through Angle One?

Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One.
How to Apply the Electronics Mart India IPO through 5 Paisa?

Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa.
How to Apply the Electronics Mart India IPO through Upstox?

Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox.
How to Apply the Electronics Mart India IPO through IIFL?

Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Electronics Mart India”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL.
What is Electronics Mart India IPO Size?

Electronics Mart India IPO size is ₹500 Cr.
What is Electronics Mart India IPO Price Band?

Electronics Mart India IPO Price Band is ₹56 to ₹59.
What is Electronics Mart India IPO Minimum and Maximum Lot Size?

The minimum bid is 254 Shares with ₹14,986 amount while the maximum bid is 3302 shares with ₹1,94,818.
What is the Electronics Mart India IPO Allotment Date?

Electronics Mart India IPO allotment date is 12 October 2022.
What is the Electronics Mart India IPO Listing Date?

Electronics Mart India IPO listing date is 17 October 2022. The IPO is to list on BSE and NSE.
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