Honasa Consumer Limited is the largest digital-first beauty and personal care (“BPC”) company in India in terms of revenue from operations for the Financial Year 2023. Since their inception, they have worked with the primary objective of developing products that address beauty and personal care problems faced by consumers.
Honasa Consumer flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients.
Since launching Mamaearth in 2016, the company has added five new brands to their portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth’s, and have built a ‘House of Brands’ architecture.
The company was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India.
As of September 30, 2022, Mamaearth has emerged as the fastest growing BPC brand in India to reach an annual revenue of Rs 10 Billion within 6 years of launch.
Honasa Consumer IPO – Details
| IPO Opening Date | 31 October 2023 |
| IPO Closing Date | 02 November 2023 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 5,25,13,594 Shares Worth ₹1701.44 Crore Fresh Issue: 1,12,65,432 Shares Worth ₹365.00 Crore Offer For Sale: 4,12,48,162 Shares Worth ₹1336.44 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹308 – ₹324 |
| Market Lot | 46 Shares |
| Min Order | 46 Shares (1 Lot) |
| Employee Discount | ₹30 |
| Listing At | BSE, NSE |
| Register | Kfin Technologies Limited |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
Honasa Consumer IPO – Date Schedule
| IPO Open Date | 31 October 2023 |
| IPO Close Date | 02 November 2023 |
| Basis of Allotment Date | 07 November 2023 |
| Initiation of Refund | 08 November 2023 |
| Credit of Shares to Demat Account | 09 November 2023 |
| IPO Listing Date | 10 November 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on 02 November 2023 |
Honasa Consumer IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 46 | 14,904 |
| Retail (Max) | 13 | 598 | 1,93,752 |
| S-HNI (Min) | 14 | 644 | 2,08,656 |
| S-HNI (Max) | 67 | 3082 | 9,98,568 |
| B-HNI (Min) | 68 | 3128 | 10,13,472 |
Competitive Strengths
- Brand building capabilities and repeatable playbooks;
- Customer centric product innovation;
- Digital-first omnichannel distribution;
- Data driven contextualised marketing;
- Ability to drive growth and profitability in a capital efficient manner; and
- Founder led company with a strong professional management.
Company Promoters
- Varun Alagh
- Ghazal Alagh
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2021 | 472.10 | 1796.71 | -1332.21 | 1953.99 |
| 31 March 2022 | 964.34 | 941.90 | 14.44 | 3.58 |
| 31 March 2023 | 1515.26 | 1501.61 | -150.96 | 3.60 |
Key Performance Indicator
| KPI | Values |
|---|---|
| P/E (x) | 173.00 |
| Market Cap (₹ Cr.) | 10425 |
| EPS (Rs) | 4.66 |
| RoNW | -23.57% |
Object Of The Issue
- Advertisement expenses towards enhancing the awareness and visibility of the company’s brands;
- Capital expenditure to be incurred by the Company for setting up new EBOs;
- Investment in the company’s Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons;
- General corporate purposes and unidentified inorganic acquisition.
Honasa Consumer IPO Promoter Holding
| Pre Issue Share Holding | 37.68% |
| Post Issue Share Holding | 35.34% |
Honasa Consumer IPO Prospectus
Company Contact Information
| Honasa Consumer Limited Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector – 12, Dwarka – South West Delhi,-110 075 Phone: +91 124 4071960 Email: compliance@mamaearth.in Website: http://www.honasa.in/ |
Honasa Consumer IPO Registrar
| Kfin Technologies Limited Phone: 04067162222, 04079611000 Email: hcl.ipo@kfintech.com Website: https://kosmic.kfintech.com/ipostatus/ |
Honasa Consumer IPO Lead Manager(s)
| 1. J.P. Morgan India Private Limited 2. Citigroup Global Markets India Private Limited 3. Kotak Mahindra Capital Company Limited 4. JM Financial Limited |
Honasa Consumer IPO FAQs
| What is Honasa Consumer IPO? Honasa Consumer IPO is a main-board IPO. The issue is priced at ₹308 to ₹324 per equity share. The IPO is to be listed on BSE & NSE. |
| When Honasa Consumer IPO will open? The IPO is to open on 31 October 2023 for QIB, NII, and Retail Investors. |
| What is Honasa Consumer IPO Investors Portion? The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%. |
| How to Apply the Honasa Consumer IPO? You can apply Honasa Consumer IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Honasa Consumer IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Honasa Consumer”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Honasa Consumer IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Honasa Consumer”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Honasa Consumer IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Honasa Consumer”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Honasa Consumer IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Honasa Consumer”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Honasa Consumer IPO Size? Honasa Consumer IPO size is ₹1701.44 Crore. |
| What is Honasa Consumer IPO Price Band? Honasa Consumer IPO Price Band is ₹308 to ₹324. |
| What is Honasa Consumer IPO Minimum and Maximum Lot Size? The minimum bid is 46 Shares with ₹14,904 amount while the maximum bid is 598 Shares with ₹1,93,752. |
| What is the Honasa Consumer IPO Allotment Date? Honasa Consumer IPO allotment date is 07 November 2023. |
| What is the Honasa Consumer IPO Listing Date? Honasa Consumer IPO listing date is 10 November 2023. The IPO is to list on BSE and NSE. |
