Purple United is a fashion brand that offers clothing, shoes, and accessories for children of all ages.
The company’s flagship line, “Purple United Kids“, accompanies children up to the age of 14 and offers laboratory-tested products made of high-quality materials in bright colours and designs for every occasion. The company designs, develops, sources, markets and distributes clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years) and older children (7 to 14 years). The company offers a wide range of accessories and hardware, such as strollers.
The company operates mainly in India, with 17 exclusive stores (called EBOs) in 5 states and 10 cities in India and 20 shop-in-shop locations in popular retail chains. Purple United Kids products are also available online through their website, mobile app, and big e-commerce platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO, and more. Additionally, the company works with 44 retailers across the country.
The company’s product range includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flipflops, sandals, caps, tote bags, socks and strollers among others.
As of June 30, 2024, the company had 161 employees, all of whom were employed on a full-time basis.
Purple United Sales IPO – Details
| IPO Opening Date | 11 December 2024 |
| IPO Closing Date | 13 December 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: 26,04,000 Shares Worth ₹32.81 Crore Fresh Issue: 26,04,000 Shares Worth ₹32.81 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹121– ₹126 |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares (1 Lot) |
| Listing At | NSE SME |
| Register | Kfin Technologies Limited |
| QIB Shares Offered | 50% |
| Retail Shares Offered | 35% |
| NII (HNI) Shares Offered | 15% |
Purple United Sales IPO – Date Schedule
| IPO Open Date | 11 December 2024 |
| IPO Close Date | 13 December 2024 |
| Basis of Allotment | 16 December 2024 |
| Initiation of Refund | 17 December 2024 |
| Credit of Shares to Demat Account | 17 December 2024 |
| IPO Listing Date | 18 December 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on December 13, 2024 |
Purple United Sales IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹1,26,000 |
| Retail (Max) | 1 | 1000 | ₹1,26,000 |
| HNI (Min) | 2 | 2000 | ₹2,52,000 |
Competitive Strengths
- Well positioned to capitalise on the fast growing children’s products market.
- Extensive product portfolio with quality products that offer a solid value proposition.
- Strong backend with design capabilities, strong focus on the 3Fs (fun, fashion and functionality) and control over distribution channels.
- Experienced promoter and management team.
- Strong financial performance.
Company Promoters
- MR. Jatinder Dev Seth
- MRS. Bhawana Seth
- Innovation Mobile
- Web Technologies Private Limited
- Manish Dev Seth
- Monica Seth
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2022 | 16.56 | 15.39 | 1.77 | 11.05 |
| 31 March 2023 | 25.71 | 23.62 | 1.49 | 11.87 |
| 31 March 2024 | 42.91 | 36.95 | 4.81 | 25.62 |
| 30 September 2024 | 30.52 | 26.23 | 3.29 | 33.66 |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROCE | 19.35% |
| Debt/Equity | 1.48 |
| RoNW | 27.78% |
| P/BV | 4.82 |
| PAT Margin (%) | 11.26 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 6.87 | 6.85 |
| P/E (x) | 18.33 | 18.39 |
Object Of The Issue
- Expenditure for opening new stores;
- Working capital requirements;
- General corporate purposes.
Purple United Sales IPO Promoter Holding
| Pre Issue Share Holding | 87.54% |
| Post Issue Share Holding | 63.82% |
Purple United Sales IPO Prospectus
Company Contact Information
| Purple United Sales Limited Khasra No. 55/14 & 55/15, Near Rani Khera Road, Mundka, West Delhi, New Delhi, Delhi, India, 11004 Phone: +91 9667792635 Email: jdseth@purpleuni Website: https://purpleunited.in/ |
Purple United Sales IPO Registrar
| Kfin Technologies Limited Phone: 04067162222, 04079611000 Email: pusl.ipo@kfintech.com Website: https://kosmic.kfintech.com/ipostatus/ |
Purple United Sales IPO Lead Manager(s)
| 1. Expert Global Consultants Private Limited |
Purple United Sales IPO FAQs
| What is Purple United Sales IPO? Purple United Sales IPO is an SME IPO. The issue is priced at ₹121 and ₹126 per equity share. The IPO is to be listed on NSE SME. |
| When Purple United Sales IPO will open? The IPO is to open on 11 December 2024 for QIB, NII, and Retail Investors. |
| What is Purple United Sales IPO Investors Portion? The investors’ portion for QIB- 50%, Retail – 35%, NII – 15%. |
| How to Apply the Purple United Sales IPO? You can apply Purple United Sales IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Purple United Sales IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Purple United Sales IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Purple United Sales IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Purple United Sales IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Purple United Sales IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Purple United Sales IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Purple United Sales IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Purple United Sales IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Purple United Sales IPO Size? Purple United Sales IPO size is ₹32.81 Crore. |
| What is Purple United Sales IPO Price Band? Purple United Sales IPO Price Band is ₹121 – ₹126. |
| What is Purple United Sales IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 1000 Shares with ₹1,26,000 amount while the maximum bid is 1000 Shares with ₹1,26,000. |
| What is the Purple United Sales IPO Allotment Date? Purple United Sales IPO allotment date is 16 December 2024. |
| What is the Purple United Sales IPO Listing Date? Purple United Sales IPO listing date is 18 December 2024. The IPO is to be listed on NSE SME. |
