R K Swamy Limited is engaged in the business of integrated marketing communications, customer data analysis, full-service market research and syndicated studies.
R K Swamy is a data-driven, integrated marketing services provider that leverages digital initiatives extensively across all areas of its business.
In FY2023, the company published more than 818 creative campaigns on behalf of its clients across various media. It also processed more than 97.69 terabytes of data and conducted over 2.37 million consumer interviews in the form of quantitative, qualitative and telephone surveys.
The company’s numerous clients include Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D. – Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.
The company employs 2,391 people across 12 offices and 12 field offices in 12 cities in three business segments.
R K SWAMY IPO – Details
| IPO Opening Date | 04 March 2024 |
| IPO Closing Date | 06 March 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 14,706,944 Shares Worth ₹423.56 Crore Fresh Issue: 60,06,944 Shares Worth ₹173.00 Crore Offer For Sale: 87,00,000 Shares Worth ₹250.56 Crore |
| Face Value | ₹5 per equity share |
| IPO Price | ₹270 – ₹288 |
| Market Lot | 50 Shares |
| Min Order | 50 Shares (1 Lot) |
| Employee Discount | Rs 27 |
| Listing At | BSE, NSE |
| Register | Kfin Technologies Limited |
| QIB Shares Offered | 75% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 10% |
R K SWAMY IPO – Date Schedule
| IPO Open Date | 04 March 2024 |
| IPO Close Date | 06 March 2024 |
| Basis of Allotment Date | 07 March 2024 |
| Initiation of Refund | 11 March 2024 |
| Credit of Shares to Demat Account | 11 March 2024 |
| IPO Listing Date | 12 March 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on 06 March 2024 |
R K SWAMY IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 50 | ₹14,400 |
| Retail (Max) | 13 | 650 | ₹1,87,200 |
| S-HNI (Min) | 14 | 700 | ₹2,01,600 |
| S-HNI (Max) | 69 | 3,450 | ₹9,93,600 |
| B-HNI (Min) | 70 | 3,500 | ₹10,08,000 |
Competitive Strengths
- Integrated marketing services provider serving clients for 50 years;
- 15 year track record in the Data Analytics and Marketing Technology segment, with a proven ability of producing digital content at scale, a leader in the business of market research;
- Well established brands across segments with experienced Promoters and a professional Senior Management;
- Well diversified customer base with long standing relationships; and
- Established internal infrastructure for efficient delivery of services.
Company Promoters
- Srinivasan K Swamy (Sundar Swamy)
- Narasimhan Krishnaswamy (Shekar Swamy)
Company Financials (Restated Consolidated)
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2021 | 183.22 | 154.39 | 3.07 | 45.68 |
| 31 March 2022 | 244.97 | 200.54 | 19.25 | 28.73 |
| 31 March 2023 | 299.91 | 237.00 | 31.25 | 4.51 |
| 30 September 2023 | 142.55 | 121.58 | 7.93 | 5.09 |
Key Performance Indicator
| PI | Values |
|---|---|
| ROE | 101.52% |
| ROCE | 28.95% |
| Debt/Equity | 0.76 |
| RoNW | 22.20% |
| P/BV | 8.73 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 7.03 | 3.14 |
| P/E (x) | 40.96 | 91.63 |
Object Of The Issue
- Funding working capital requirements of our Company;
- Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio (“DVCP Studio”);
- Funding investment in IT infrastructure development of the company, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity;
- Funding setting up of new customer experience centres (“CEC”) and computer aided telephonic interview centres (“CATI”) of the company; and
- General corporate purposes.
R K SWAMY IPO Peer Comparison
| S. No. | Face Value | Company Name | PE |
| 1 | 2 | Affle (India) Limited | 66.74 |
| 2 | 1 | Latent View Analytics Limited | 63.70 |
| 3 | 10 | Vertoz Advertising Limited | 78.07 |
R K SWAMY IPO Promoter Holding
| Pre Issue Share Holding | 83.04% |
| Post Issue Share Holding | 66.07% |
R K SWAMY IPO Prospectus
Company Contact Information
| R K SWAMY Limited No. 19, Wheatcrofts Road, Nungambakkam Chennai-600 034, Phone: +91 22 4057 6499 Email: secretarial@rkswamy.com Website: https://www.rkswamy.com/ |
R K SWAMY IPO Registrar
| Kfin Technologies Limited Phone: 04067162222, 04079611000 Email: rkswamy.ipo@motilaloswal.com Website: https://kosmic.kfintech.com/ipostatus/ |
R K SWAMY IPO Lead Manager(s)
| 1. SBI Capital Markets Limited 2. IIFL Securities Ltd 3. Motilal Oswal Investment Advisors Limited |
R K SWAMY IPO FAQs
| What is R K SWAMY IPO? R K SWAMY IPO is a main-board IPO. The issue is priced at ₹270 to ₹288 per equity share. The IPO is to be listed on BSE & NSE. |
| When R K SWAMY IPO will open? The IPO is to open on 04 March 2024 for QIB, NII, and Retail Investors. |
| What is R K SWAMY IPO Investors Portion? The investors’ portion for QIB – 75%, NII – 15%, and Retail – 10%. |
| How to Apply the R K SWAMY IPO? You can apply R K SWAMY IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the R K SWAMY IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “R K SWAMY”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the R K SWAMY IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “R K SWAMY“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the R K SWAMY IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “R K SWAMY”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the R K SWAMY IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “R K SWAMY”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is R K SWAMY IPO Size? R K SWAMY IPO size is ₹423.56 Crore. |
| What is R K SWAMY IPO Price Band? R K SWAMY IPO Price Band is ₹270 to ₹288. |
| What is R K SWAMY IPO Minimum and Maximum Lot Size? The minimum bid is 50 Shares with ₹14,400 amount while the maximum bid is 650 Shares with ₹1,87,200. |
| What is the R K SWAMY IPO Allotment Date? R K SWAMY IPO allotment date is 07 March 2024. |
| What is the R K SWAMY IPO Listing Date? R K SWAMY IPO listing date is 12 March 2024. The IPO is to list on BSE and NSE. |
