S D Retail Limited designs, manufactures, outsources, markets, and retails sleepwear under the brand name “SWEET DREAMS”.
SWEET DREAMS offers stylish and comfortable sleepwear for the whole family, celebrating the transition from work to home life.
The company designs its products for men, women, and kids aged 2-16, offering fits suitable for various body types.
As of February 29, 2024, the company sold its products through distributors, exclusive brand outlets (EBOs), multi-brand outlets (MBOs), and e-commerce platforms like Myntra, AJIO, Nykaa, Flipkart, Amazon, and its own website, both in India and internationally.
The company operates on an asset-light model. It covers all aspects of its sales operations without owning any of the properties where its stores are located. This asset-light model allows for scalability and facilitates the efficient opening of Exclusive Brand Outlets (EBOs).
As of May 31, 2024, the company employed 240 individuals across various departments.
SD Retail IPO – Details
| IPO Opening Date | 20 September 2024 |
| IPO Closing Date | 24 September 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: 49,60,000 Shares Worth ₹64.98 Crore Fresh Issue: 49,60,000 Shares Worth ₹64.98 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹124 – ₹131 |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares (1 Lot) |
| Listing At | NSE SME |
| Register | Kfin Technologies Limited |
| QIB Shares Offered | 50% |
| Retail Shares Offered | 35% |
| NII (HNI) Shares Offered | 15% |
SD Retail IPO – Date Schedule
| IPO Open Date | 20 September 2024 |
| IPO Close Date | 24 September 2024 |
| Basis of Allotment | 25 September 2024 |
| Initiation of Refund | 26 September 2024 |
| Credit of Shares to Demat Account | 26 September 2024 |
| IPO Listing Date | 27 September 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on September 24, 2024 |
SD Retail IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹1,31,000 |
| Retail (Max) | 1 | 1000 | ₹1,31,000 |
| HNI (Min) | 2 | 2000 | ₹2,62,000 |
Competitive Strengths
- Multi-channel pan-India distribution network and newfound focus on EBOs.
- In-house expertise in designing and developing products.
- Strong unit economics with scalable asset light model.
- Scalable Business Model.
- Organizational stability along with management expertise.
- Existing client relationship and customer satisfaction.
Company Promoters
- Mr. Hitesh Pravinchandra Ruparelia
- Mr. Utpalbhai Pravinchandra Ruparelia
- M/s. Sweet Dreams Loungewear (India) LLP
- M/s. Grace Garments LLP
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2022 | 128.73 | 117.10 | 10.11 | 18.44 |
| 31 March 2023 | 135.68 | 129.85 | 4.30 | 20.51 |
| 31 March 2024 | 163.28 | 153.00 | 7.59 | 43.54 |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 6.29% |
| ROCE | 15.61% |
| Debt/Equity | 1.04 |
| RoNW | 18.18% |
| P/BV | 4.31 |
| PAT Margin (%) | 4.67 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 5.52 | 4.06 |
| P/E (x) | 23.73 | 32.28 |
Object Of The Issue
- Capital expenditure to be incurred by the Company for setting up new exclusive brand outlets (“EBOs”).
- Funding Working Capital Requirement.
- General Corporate Purpose.
SD Retail IPO Promoter Holding
| Pre Issue Share Holding | 88.82% |
| Post Issue Share Holding | – |
SD Retail IPO Prospectus
Company Contact Information
| SD Retail Limited C-929, Stratum at Venus ground, Nr. Jhansi Ki Rani Statue, Nehrunagar Ambawadi, Ahmedabad -380006, Phone: +91 7043106787 Email: info@sweetdreamsindia.com Website: https://www.sweetdreams.in/ |
SD Retail IPO Registrar
| Kfin Technologies Limited Phone: 04067162222, 04079611000 Email: all.ipo@kfintech.com Website: https://kosmic.kfintech.com/ipostatus/ |
SD Retail IPO Lead Manager(s)
| 1. Beeline Capital Advisors Pvt Ltd |
SD Retail IPO FAQs
| What is SD Retail IPO? SD Retail IPO is a SME IPO. The issue is priced at ₹124 and ₹131 per equity share. The IPO is to be listed on NSE SME. |
| When SD Retail IPO will open? The IPO is to open on 20 September 2024 for QIB, NII, and Retail Investors. |
| What is SD Retail IPO Investors Portion? The investors’ portion for QIB- 50%, Retail – 35%, NII – 15%. |
| How to Apply the SD Retail IPO? You can apply SD Retail IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the SD Retail IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “SD Retail IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the SD Retail IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “SD Retail IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the SD Retail IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “SD Retail IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the SD Retail IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “SD Retail IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is SD Retail IPO Size? SD Retail IPO size is ₹64.98 Crore. |
| What is SD Retail IPO Price Band? SD Retail IPO Price Band is ₹124 – ₹131. |
| What is SD Retail IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 1000 Shares with ₹1,31,000 amount while the maximum bid is 1000 Shares with ₹1,31,000. |
| What is the SD Retail IPO Allotment Date? SD Retail IPO allotment date is 25 September 2024. |
| What is the SD Retail IPO Listing Date? SD Retail IPO listing date is 27 September 2024. The IPO is to be listed on NSE SME. |
