Safe Enterprises Retail Fixtures Limited is engaged in the design, manufacturing, supply, and installation of shop fittings and retail fixtures, delivering customized in-store solutions across various retail formats such as fashion, electronics, departmental stores, grocery, and lifestyle outlets.
The company addresses modern retail challenges in product display, placement, storage, and safety, offering services from conceptual design and prototyping to installation. It integrates modular and electrified shop fittings with digital elements such as LED lighting, display screens, and IoT-enabled solutions, enabling retailers to create engaging, “phygital” store experiences.
🛠️ Product & Service Portfolio
- Gondola & Wall-Mounted Shelving Units – Modular solutions for supermarkets and general merchandise stores.
- Display Racks, Stands & Tables – Custom-built for apparel, electronics, and lifestyle.
- Checkout Counters & Glass Cash Counters – Ergonomically designed for efficient customer interaction.
- Visual Merchandising Displays & Mannequins – For brand-centric, aesthetic store layouts.
- Digital Screens & Touch Monitors – Integrated into fixtures for immersive experiences.
- Custom Fixture Design (Bespoke Solutions) – Tailored to match the retailer’s identity and space.
- Smart Shop Solutions – IoT-based concepts like “Lift and Learn” for interactive customer engagement.
🧠 Innovation & Capabilities
- Certified with ISO 9001:2015 and ISO 10001:2018 for quality and customer satisfaction.
- Holds 13 registered designs under the Designs Act, 2000.
- Equipped for in-house metal fabrication, woodworking, powder coating, painting, and prototyping.
- Backed by a 15-member design and project team as of October 31, 2024.
🏭 Infrastructure & Reach
- Manufacturing Units: 3 units in Thane & Navi Mumbai, Maharashtra.
- Experience Centre: Kochi, Kerala – showcases live solutions.
- Franchisees: Navi Mumbai and Hyderabad.
- Export Distributors: Dubai and Kansas City.
- Geographic Presence: Supplies across 25+ states and UTs in India, with Maharashtra, Karnataka, and Gujarat contributing significantly to revenue.
🧩 Subsidiaries
- Safe Enterprises Retail Technologies Pvt. Ltd. – Specializes in electrified shop fittings and digital display innovations; based in Pune.
- Inscite Advisory Services LLP – Provides financial consultancy and advisory services.
Safe Enterprises Retail Fixtures IPO – Details
| IPO Opening Date | 20 June 2025 |
| IPO Closing Date | 24 June 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue: 1,23,00,000 Shares Worth ₹169.74 Crore Fresh Issue: 1,23,00,000 Shares Worth ₹169.74 Crore |
| Face Value | ₹5 per equity share |
| IPO Price | ₹131 – ₹138 per share |
| Market Lot | 1000 Shares |
| Min Order | 1000 Shares (1 Lot) |
| Listing At | NSE SME |
| Registrar | Maashitla Securities Private Limited |
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
Safe Enterprises Retail Fixtures IPO – Date Schedule
| IPO Open Date | 20 June 2025 |
| IPO Close Date | 24 June 2025 |
| Basis of Allotment | 25 June 2025 |
| Initiation of Refund | 26 June 2025 |
| Credit of Shares to Demat | 26 June 2025 |
| IPO Listing Date | 27 June 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on June 24, 2025 |
Safe Enterprises Retail Fixtures IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹1,38,000 |
| Retail (Max) | 1 | 1000 | ₹1,38,000 |
| HNI (Min) | 2 | 2000 | ₹2,76,000 |
Competitive Strengths
- In-house product manufacturing capabilities.
- Established relationships with customers across various geographical locations.
- Experienced Senior Management backed by design and development team.
- Positive consumer experience and long-term brand loyalty.
Company Promoters
- Saleem Shabbir Merchant
- Mikdad Saleem Merchant
- Huzefa Salim Merchant
- Munira Salimbhai Merchant
Company Financials
| Period | Total Revenue | Total Expense | Profit After Tax | Total Borrowings |
|---|---|---|---|---|
| 31 March 2023 | 77.35 | 58.79 | 12.09 | 1.27 |
| 31 March 2024 | 101.38 | 70.11 | 23.09 | 0.90 |
| 30 September 2024 | 58.09 | 36.30 | 16.96 | 31.70 |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 105.34% |
| ROCE | 114.11% |
| RoNW | 79.64% |
| Debt/Equity | 0.03 |
| PAT Margin | 22.88% |
| EBITDA Margin | 33.94% |
| Net Asset Value per Share | ₹8.78 |
| EPS (Basic & Diluted) | ₹6.99 |
| Current Ratio | 1.33 |
| DSCR (Debt Service Coverage Ratio) | 53.73 |
| Inventory Turnover Ratio | 31.49 |
| Trade Receivables Turnover Ratio | 4.78 |
| Trade Payables Turnover Ratio | 4.82 |
| Net Capital Turnover Ratio | 10.51 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 6.99 | 5.13 |
| P/E (x) | 6.74 | 9.14 |
Object Of The Issue
| S.No. | Objects of the Issue | Expected Amount (in Crore) |
|---|---|---|
| 1 | Funding the Capital Expenditure requirements towards setting up of a new manufacturing unit | 78.01 |
| 2 | Investment in the Subsidiary, Safe Enterprises Retail Technologies Private Limited for financing its capital expenditure requirements in relation towards installation of additional plant and machinery | 6.99 |
| 3 | To Meet Working Capital Requirements of the Company | — |
| 4 | Investment in the subsidiary Safe Enterprises Retail Technologies Private Limited to meet working capital requirements | — |
| 5 | General Corporate Purpose | — |
Safe Enterprises Retail Fixtures IPO Peer Comparison
| S. No. | Face Value | Company Name | P/E |
|---|---|---|---|
| 1 | 10 | Naman In-Store (India) Limited | 14.47 |
Strengths
- In-house manufacturing capabilities across metal, wood, and digital fixtures.
- Strong relationships with marquee clients like Reliance Retail, Trent (Zudio), and Godrej Nature’s Basket.
- Pan-India presence with operations in 25+ states and UTs.
- Skilled in custom and modular designs catering to diverse retail formats.
- Certified quality systems (ISO 9001:2015 and ISO 10001:2018).
- Technological innovation through digital and electrified shop fittings.
Risks
- Heavy dependency on top 5 customers (~97% revenue in FY24).
- All operations run from leased properties — risk of non-renewal.
- No long-term raw material supply contracts — price fluctuation risk.
- Business converted from partnership to company only recently — limited corporate history.
- IPO proceeds are essential to fund expansion — shortfall may delay key projects.
- Ongoing transition of trademarks and IP rights from old partnership entity.
Safe Enterprises Retail Fixtures IPO Promoter Holding
| Pre Issue Share Holding | 99.98% |
| Post Issue Share Holding | -% |
Safe Enterprises Retail Fixtures IPO Prospectus
- Safe Enterprises Retail Fixtures IPO DRHP
- Safe Enterprises Retail Fixtures IPO RHP
Company Contact Information
| Safe Enterprises Retail Fixtures Limited Plot No. D-372 TTC MIDC Industrial Area, MIDC Kukshet Village, Sanpada, Thane, Maharashtra, 400703 Phone: +917021883016 Email: compliance@safeenterprises.com Website: https://safeenterprises.com/ |
Safe Enterprises Retail Fixtures IPO Registrar
| Maashitla Securities Private Limited Phone: +91-11-45121795-96 Email: ipo@maashitla.com Website: https://maashitla.com/allotment-status/public-issues |
Safe Enterprises Retail Fixtures IPO Lead Manager(s)
| 1. Hem Securities Limited |
Safe Enterprises Retail Fixtures IPO FAQ
| What is Safe Enterprises Retail Fixtures IPO? Safe Enterprises Retail Fixtures IPO is a SME IPO. The issue is priced at ₹131 to ₹138 per equity share. The IPO is to be listed on NSE SME. |
| When Safe Enterprises Retail Fixtures IPO will open? The IPO is to open on 20 June 2025 for QIB, NII, and Retail Investors. |
| What is Safe Enterprises Retail Fixtures IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| How to Apply the Safe Enterprises Retail Fixtures IPO? You can apply Safe Enterprises Retail Fixtures IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Safe Enterprises Retail Fixtures IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Safe Enterprises Retail Fixtures IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Safe Enterprises Retail Fixtures IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Safe Enterprises Retail Fixtures IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Safe Enterprises Retail Fixtures IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Safe Enterprises Retail Fixtures IPO”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Safe Enterprises Retail Fixtures IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Safe Enterprises Retail Fixtures IPO“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Safe Enterprises Retail Fixtures IPO Size? Safe Enterprises Retail Fixtures IPO size is ₹169.74 Crore. |
| What is the Safe Enterprises Retail Fixtures IPO Price Band? Safe Enterprises Retail Fixtures IPO Price Band is ₹131 to ₹138. |
| What is Safe Enterprises Retail Fixtures IPO Minimum and Maximum Lot Size for Retail? The minimum bid is 1000 Shares with ₹1,38,000 amount while the maximum bid is 1000 Shares with ₹1,38,000. |
| What is the Safe Enterprises Retail Fixtures IPO Allotment Date? Safe Enterprises Retail Fixtures IPO allotment date is 25 June 2025. |
| What is the Safe Enterprises Retail Fixtures IPO Listing Date? Safe Enterprises Retail Fixtures IPO listing date is 27 June 2025. The IPO is to be listed on the NSE SME. |
