Stanley Lifestyles Limited designs and manufactures super-premium, luxury and ultra-luxury furniture and sells it through its brand “Stanley”.
The company’s product list can be divided into the following categories:
- Seating: This includes the design, production and sale of seating furniture such as sofas, sofa beds, recliners, dining chairs, poufs, bar stools, and cushions.
- Cased goods: These products have a solid casing, usually made of wood; they include coffee tables, dining tables, end tables, and consoles.
- Kitchens and cabinets: These include kitchens and cabinetry products in a variety of materials, finishes, and styles. These include kitchens, wardrobes, laundry/utility cupboards, bar cabinets, shoe racks, prayer cupboards, and bedside tables.
- Mattresses and beds: This includes the design, manufacture, and sale of a range of bed frames, mattresses, pillows and accessories.
- Automotive and other: This includes the design and manufacture of shoes that can be customized to customer specifications and are available in a range of sizes, including half sizes shoes. The company also offers leather seat covers for car brands. While the company manufactures all of its own products, ancillary products such as lighting and switches are generally imported and sold under private labels. The company also sells carpets that are sourced locally from other manufacturers and sold under private labels.
As of December 31, 2023, the Company operated 38 “company-owned and company-operated” or “COCO” stores, all located in the major metropolitan cities of Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad, and 24 “franchisee-owned and franchisee-operated” or “FOFO” stores in 21 cities across 11 Indian states and Union Territories.
The Company’s product development department is spread over approximately 15,000 square feet at its manufacturing city in Bengaluru, Karnataka and as of December 31, 2023, the company had 778 employees.
Stanley Lifestyles IPO – Details
| IPO Opening Date | 21 June 2024 |
| IPO Closing Date | 25 June 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | Total Issue Size: 1,45,53,508 Shares Worth ₹537.02 Crore Fresh Issue: 54,20,054 Shares Worth ₹200.00 Crore Offer For Sale: 91,33,454 Shares Worth ₹337.02 Crore |
| Face Value | ₹2 per equity share |
| IPO Price | ₹351 – ₹369 per share |
| Market Lot | 40 Shares |
| Min Order | 40 Shares ( 1 Lot ) |
| Listing At | BSE, NSE |
| Register | Kfin Technologies Limited |
| QIB Shares Offered | 50% |
| NII (HNI) Shares Offered | 15% |
| Retail Shares Offered | 35% |
Stanley Lifestyles IPO – Date Schedule
| IPO Open Date | 21 June 2024 |
| IPO Close Date | 25 June 2024 |
| Basis of Allotment Date | 26 June 2024 |
| Initiation of Refund | 27 June 2024 |
| Credit of Shares to Demat Account | 27 June 2024 |
| IPO Listing Date | 28 June 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on June 25, 2024 |
Stanley Lifestyles IPO – Lots Size & Price
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 40 | ₹14,760 |
| Retail (Max) | 13 | 520 | ₹1,91,880 |
| S-HNI (Min) | 14 | 560 | ₹2,06,640 |
| S-HNI (Max) | 67 | 2,680 | ₹9,88,920 |
| B-HNI (Min) | 68 | 2,720 | ₹10,03,680 |
Competitive Strengths
- Largest and the fastest growing brand in the luxury/super-premium furniture segment;
- Comprehensive home furniture provider with offerings across categories and price points;
- Pan-India presence with strategically located stores;
- Focus on design-led product innovation;
- Vertically integrated manufacturer with skilled craftmanship capabilities;
- Efficient business model with track record of delivering financial growth; and
- Promoter-led company with experienced professional and senior management team.
Company Financials
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2021 | 201.71 | 195.49 | 1.92 | 0.25 |
| 31 March 2022 | 297.75 | 265.81 | 23.21 | 6.09 |
| 31 March 2023 | 425.62 | 379.22 | 34.97 | 9.37 |
| 31 December 2023 | 322.29 | 297.56 | 18.69 | 30.90 |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 7.92% |
| ROCE | 8.63% |
| Debt/Equity | 0.86 |
| RoNW | 8.34% |
| P/BV | 8.03 |
| PAT Margin (%) | 5.97 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 6.78 | 4.37 |
| P/E (x) | 54.43 | 84.4 |
Object Of The Issue
- Expenditure for opening new stores under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“New Stores”);
- Expenditure for opening anchor stores (“Anchor Stores”);
- Expenditure for the renovation of existing stores under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“Existing Stores”);
- Funding the capital expenditure requirements for purchasing new machinery and equipment by the company and Material Subsidiary, SOSL; and
- General corporate purposes.
Stanley Lifestyles IPO Peer Comparison
- There are no listed companies in India and globally that engage in a business that is similar to Stanley Lifestyles Company.
Stanley Lifestyles IPO Promoter Holding
| Pre Issue Share Holding | 67.36% |
| Post Issue Share Holding | 56.81% |
Stanley Lifestyles IPO Prospectus
Company Contact Information
| Stanley Lifestyles Limited SY No. 16/2 and 16/3 Part, Hosur Road, Veerasandra Village, Attibele Hobli, Anekal Taluk, Bengaluru – 560 100 Phone: + 91 80 6895 7200 Email: investors@stanleylifestyles.com Website: http://www.stanleylifestyles/ |
Stanley Lifestyles IPO Registrar
| Kfin Technologies Limited Phone: 04067162222, 04079611000 Email: sll.ipo@kfintech.com Website: https://kosmic.kfintech.com/ipostatus/ |
Stanley Lifestyles IPO Lead Manager(s)
| 1. Axis Capital Limited 2. ICICI Securities Limited 3. JM Financial Limited 4. SBI Capital Markets Limited |
Stanley Lifestyles IPO FAQs
| What is Stanley Lifestyles IPO? Stanley Lifestyles IPO is a main-board IPO. The issue is priced at ₹351 to ₹369 per equity share. The IPO is to be listed on BSE & NSE. |
| When Stanley Lifestyles IPO will open? The IPO is to open on 21 June 2024 for QIB, NII, and Retail Investors. |
| What is Stanley Lifestyles IPO Investors Portion? The investors’ portion for QIB – 50%, NII – 15%, and Retail – 35%. |
| How to Apply the Stanley Lifestyles IPO? You can apply Stanley Lifestyles IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Stanley Lifestyles IPO through Angle One? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Stanley Lifestyles”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Angle One. |
| How to Apply the Stanley Lifestyles IPO through 5 Paisa? Log in to 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Stanley Lifestyles“. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with 5 Paisa. |
| How to Apply the Stanley Lifestyles IPO through Upstox? Log in to Upstox Application with your credentials. Select the IPO. You will see the IPO Name “Stanley Lifestyles”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Upstox. |
| How to Apply the Stanley Lifestyles IPO through IIFL? Log in to IIFL Application with your credentials. Select the IPO. You will see the IPO Name “Stanley Lifestyles”. Click on Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with IIFL. |
| What is Stanley Lifestyles IPO Size? Stanley Lifestyles IPO size is ₹537.02 Crore. |
| What is Stanley Lifestyles IPO Price Band? Stanley Lifestyles IPO Price Band is ₹351 to ₹369. |
| What is Stanley Lifestyles IPO Minimum and Maximum Lot Size for retail? The minimum bid is 40 Shares with ₹14,760 amount while the maximum bid is 520 Shares with ₹1,91,880. |
| What is the Stanley Lifestyles IPO Allotment Date? Stanley Lifestyles IPO allotment date is 26 June 2024. |
| What is the Stanley Lifestyles IPO Listing Date? Stanley Lifestyles IPO listing date is 28 June 2024. The IPO is to list on BSE and NSE. |
