Veritas Advertising Limited is a comprehensive advertising agency that provides 360-degree services across various platforms.
The company owns advertising spaces in West Bengal, Guwahati, and Shillong, making it one of the few media-owning marketing and advertising agencies. The company also operate in Delhi, Mumbai, and Pune.
The company offers a premium ecosystem and comprehensive advertising solutions platform for advertising media services. This includes Brand Strategy, Events, and Outdoor (OOH) Media services, which cover various advertisement modes like police booth hoardings, newspaper insertions, brochures, and display of outdoor hoardings, among others.
The company’s service offering includes :
- Create brand presence & educate your customers;
- Increase brand reach & visibility;
- Create high recall and goodwill for the brand;
- Engage & interact with your targeted customers; and
- Increase sales & boost conversions.
The clientele of the company includes some well-known names such as TVS, Honda, Ultratech Cement, Star Cement, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electrics, ILS Hospitals, ICA, Delhi Public School so on and so forth.
As of January 31, 2024, the Company has 71 employees on its payroll.
Veritaas Advertising IPO – Details
| IPO Opening Date | 13 May 2024 |
| IPO Closing Date | 15 May 2024 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 7,44,000 Shares Worth ₹8.48 Crore Fresh Issue: 7,44,000 Shares Worth ₹8.48 Crore |
| Face Value | ₹10 per equity share |
| IPO Price | ₹109 – ₹114 |
| Market Lot | 1200 Shares |
| Min Order | 1200 Shares (1 Lot) |
| Listing At | NSE SME |
| Register | Mas Services Limited |
| QIB Shares Offered | 49.75% |
| NII (HNI) Shares Offered | 15.11% |
| Retail Shares Offered | 35.14% |
Veritaas Advertising IPO – Date Schedule
| IPO Open Date | 13 May 2024 |
| IPO Close Date | 15 May 2024 |
| Basis of Allotment | 16 May 2024 |
| Initiation of Refund | 17 May 2024 |
| Credit of Shares to Demat Account | 17 May 2024 |
| IPO Listing Date | 21 May 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on May 15, 2024 |
Veritaas Advertising IPO – Lots Size & Price
| Application | Lots | Shares | Amount ( Cut-Off) |
| Retail (Minimum) | 1 | 1200 | ₹1,36,800 |
| Retail (Maximum) | 1 | 1200 | ₹1,36,800 |
| HNI (Minimum) | 2 | 2400 | ₹2,73,600 |
Competitive Strengths
- Fully integrated service portfolio offering result-oriented solutions.
- Geographical presence.
- Diverse customer base spread across various industries.
- Well experienced management team with proven project management and implementation skills.
- Infrastructure to support innovative and quality solutions.
- Meeting expectation of clients and maintaining long term relationship with clients.
- Marque Clientele.
Company Promoters
- Debojyoti Banerjee
- Sangita Debnath
- Mina Debnath
Object Of The Issue
- Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi;
- Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune;
- General Corporate Purposes.
Company Financial
| Particulars | Total Revenue | Total Expense | Profit After Tax | Total Borrowing |
|---|---|---|---|---|
| 31 March 2021 | 2.34 | 2.07 | 0.19 | – |
| 31 March 2022 | 3.39 | 3.22 | 0.12 | 0.74 |
| 31 March 2023 | 7.86 | 7.19 | 0.43 | 1.34 |
| 10 February 2024 | 9.03 | 6.93 | 1.56 | 2.28 |
Key Performance Indicator
| KPI | Values |
|---|---|
| ROE | 44.24% |
| ROCE | 39.65% |
| Debt/Equity | 0.64 |
| RoNW | 44.23% |
| P/BV | 6.69 |
| PAT Margin (%) | 17.36 |
| Pre IPO | Post IPO | |
| EPS (Rs) | 2.11 | 6.66 |
| P/E (x) | 54.00 | 17.10 |
Veritaas Advertising IPO Promoter Holding
| Pre Issue Share Holding | 88.74% |
| Post Issue Share Holding | 88.74% |
Veritaas Advertising IPO Prospectus
Company Contact Information
| Veritaas Advertising Limited 38/2A, Gariahat South Road, Dhakuria Rash Behari Avenue Kolkata – 700 029, Phone: +91 33 4044 6683 Email: info@veritaasadvertising.com Website: http://www.veritaasadvertising.com/ |
Veritaas Advertising IPO Registrar
| Mas Services Limited Phone: (011) 2610 4142 Email: ipo@masserv.com Website: https://www.masserv.com/opt.asp |
Veritaas Advertising IPO Lead Manager(s)
| 1. Horizon Management Private Limited |
Veritaas Advertising IPO FAQs
| What is Veritaas Advertising IPO? Veritaas Advertising IPO is a SME IPO. The issue is priced at ₹109 – ₹114 per equity share. The IPO is to be listed on NSE SME. |
| When Veritaas Advertising IPO will open? The IPO is to open on 13 May 2024 for QIB – 49.75%, NII – 35.14% and Retails – 15.11% Investors. |
| How to Veritaas Advertising IPO? You can apply for Veritaas Advertising IPO via ASBA online via your bank account. You can also apply for ASBA online via UPI through your stock brokers. You can also apply via your stock brokers by filling up the offline form. |
| How to Apply the Veritaas Advertising IPO through 5 Paisa? Log in to the 5 Paisa Application with your credentials. Select the IPO. You will see the IPO Name “Veritaas Advertising”. Click on the Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open a Demat Account with 5 Paisa. |
| How to Apply the Veritaas Advertising IPO through Edelweiss? Log in to Angle One Application with your credentials. Select the IPO. You will see the IPO Name “Veritaas Advertising”. Click on the Bid Button. Confirm your Application. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate. Open Demat Account with Edelweiss. |
| What is Veritaas Advertising IPO Size? Veritaas Advertising IPO size is ₹8.48 crores. |
| What is Veritaas Advertising IPO Price Band? Veritaas Advertising IPO Price Band is ₹109 – ₹114. |
| What is Veritaas Advertising IPO Minimum and Maximum Lot Size? The minimum bid is 1200 Shares with ₹1,36,800 amount while the maximum bid is 1200 shares with ₹1,36,800. |
| What is the Veritaas Advertising IPO Allotment Date? Veritaas Advertising IPO allotment date is 16 May 2024. |
| What is the Veritaas Advertising IPO Listing Date? Veritaas Advertising IPO listing date is 21 May 2024. The IPO is to list on NSE SME. |
