Prudent Corporate Advisory Limited IPO (Prudent Advisory IPO)

Prudent Corporate Advisory Limited IPO 2022
Upcoming Prudent Corporate Advisory Limited IPO | New Prudent Corporate Advisory Limited IPO

Prudent Advisory are one of the largest independent retail wealth management services groups (excluding banks and brokers) in India and are amongst the top mutual fund distributors in terms of average assets under management (“AAUM”) and commission received.

Prudent Advisory offer a technology-enabled, comprehensive investment and financial services platform with end-to-end solutions critical for financial products distribution and presence across both online and offline channels. Also, Prudent Advisory are the fastest growing national distributor (amongst the top 10 mutual fund distributors) in terms of commission and AAUM with a CAGR of 34.4% and 32.5% respectively for the five-year period ending Fiscal 2021.

Prudent Advisory believe they have become an important interface between asset management companies (“AMCs”) and mutual fund distributors or independent financial advisors (“MFDs”), over the last two decades. Prudent Advisory are an independent platform with no single AMC contributing more than 15% of their AUM as of May 31, 2021.

Incorporated in 2003, they provided wealth management services to 772,899 unique retail investors through 17,583 MFDs on their business-to-business-to-consumer (“B2B2C”) platform and are spread across branches in 105 locations in 20 states in India, as of May 31, 2021.

Prudent Advisory believe that their technology platform has given them wider acceptability amongst MFDs in the industry. As of March 31, 2021, there were 111,000 AMFI Registration Number (“ARN”) holders registered with AMFI, while the number of ARNs impaneled with them stood at 17,583, representing 15.84% of the industry.

As per CRISIL, 70,049 MFDs have joined the industry during the five-year period between 2016 and 2021.

Competitive Strengths

  • Prudent Advisory operate in an underpenetrated Indian asset management industry, that has grown at a CAGR of more than 20%
  • Prudent Advisory are one of the largest and fastest-growing financial products distribution platforms.
  • Have a granular retail AUM with a mix skewed towards high-yield equity AUM
  • Their value proposition has led to increased participation and a long-standing relationship with MFDs
  • Prudent Advisory have a track record of innovation and use of technology to improve investor and partner experience
  • Prudent Advisory have a pan-India diversified distribution network with the ability to expand into underpenetrated B-30 markets
  • Have demonstrated a consistent track record of profitable growth due to a highly scalable, asset-light, and cash generative business model
  • Prudent Advisory have an experienced management team and are backed by a global investor

Prudent Corporate IPO – Business Strategy

  • They intend to continue to focus on increasing geographic reach and strengthening relationships with MFDs
  • They intend to leverage their existing MFD network to distribute products and services
  • Also, they intend to continue innovating their technology platforms to provide a superior experience to their MFDs and their clients
  • They intend to add new offerings to their existing portfolio

Company Promoters

  • Sanjay Shah

Company Financials

Amount (in INR & Million)
Total Assets2,849.301,960.751,932.15
*Total Revenue2,948.962,362.202,250.58
Total Expense2,343.721,987.861,944.87
Profit After Tax452.97278.53210.19

Object Of The Issue

  • To carry out the Offer for Sale.
  • To achieve the benefits of listing the Equity Shares on the Stock Exchanges.

Prudent Corporate IPO Peer Comparison

S. No.Face ValueCompany NamePE
12IIFL Wealth Management Limited39.00
25ICICI Securities Limited21.40
310Central Depository Services(India) Limited69.70
410Computer Age Management Service Limited78.30
55HDFC Asset Management Company Limited47.00
610Nippon Life India Asset Company Limited36.50
710UTI Asset Management Company Limited26.00

Prudent Corporate IPO Strengths

  • Operates in an underpenetrated Indian asset management industry, that has grown at a CAGR of more than 20%
  • One of the largest and fastest growing financial products distribution platforms
  • Has a granular retail AUM with a mix skewed towards high-yield equity AUM
  • Value proposition has led to increased participation and long-standing relationship with MFDs.
  • Track record of innovation and use of technology to improve investor and partner experience
  • Pan-India diversified distribution network with ability to expand into underpenetrated B-30 markets

Prudent Corporate IPO Risks

  • Operates in a highly regulated environment, and existing and new laws, regulations and government policies affecting the sectors in which it operates could adversely affect the business.
  • Depends on the ability to attract and retain registered MFDs on their platforms and any inability to retain them would impact the business
  • Inability to grow at the historical rates, measured in terms of AUM.
  • Recommendations, suggestions and advice provided by MFDs using the platform to their clients may be subject to errors or fraudulent behaviour and are beyond the company’s control.
  • Any changes in the total expense ratio due to regulatory changes may reduce the distribution commission income as the revenue is dependent on certain AMCs and sustained ability to increase AUM as well as on the performance of the funds.

Prudent Corporate IPO – Details

IPO Opening Date10 May 2022
IPO Closing Date12 May 2022
Issue TypeBook Built Issue IPO
Issue Size537.93 Crore
Face Value₹5 per equity share
IPO Price₹595-630
Market Lot23 Shares (1 Lot)
Min Order23 Shares
Listing AtBSE, NSE
RegisterLinkInTime India Private Limited
QIB Shares OfferedNot more than 50% of the Net Offer
Retail Shares OfferedNot less than 35% of the Net Offer
NII (HNI) Shares OfferedNot less than 15% of the Net Offer
Employee DiscountRs 59 Per Share

Prudent Corporate IPO – Date Schedule

IPO Open Date10 May 2022
IPO Close Date12 May 2022
Basis of Allotment Date18 May 2022
Initiation of Refunds19 May 2022
Credit of Shares to Demat Account19 May 2022
IPO Listing Date20 May 2022

Prudent Corporate IPO – Lots Size & Price

ApplicationLotsSharesAmount ( Cut-Off)

Promoter Holding

Pre Issue Share Holding56.78%
Post Issue Share Holding

Prudent Corporate IPO Prospectus

Company Contact Information

Prudent Corporate Advisory Services Limited

Prudent House, 3 Devang Park Society
Panjarapole Cross Road, Ambawadi
Ahmedabad 380 015, Gujarat

Tel: +91 79 4020 9600

Prudent Corporate IPO Registrar

Link Intime India Private Limited

C 101, 247 Park
L.B.S. Marg, Vikhroli (West),
Mumbai 400 083, Maharashtra

Tel: +91 22 4918 6200

Prudent Corporate IPO Lead Manager(s)

1. ICICI Securities Limited
2. Axis Capital Limited
3. Equirus Capital Private Limited

Prudent Corporate IPO FAQs

When Prudent Corporate IPO will open?

The Prudent Corporate IPO dates are 10 May 2022 To 12 May 2022.
What is the lot size of Prudent Corporate IPO?

Prudent Corporate IPO lot size is 23 Shares and total amount is 
How to apply for Prudent Corporate IPO?

You can apply in Prudent Corporate IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don’t offer banking services.
When is Prudent Corporate IPO listing date?

The Prudent Corporate IPO listing date is announced. The date of Prudent Corporate IPO listing is [20 May 2022].


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