Go Fashion (India) Limited IPO (GoColors IPO)

Go Fashion IPO
Go Fashion IPO | Go Color IPO

Compiled in 2010, Go Fashion (India) Limited is one of the largest underwear companies in India. The company is involved in the development, design, acquisition, marketing and sale of a variety of underwear products for women under the brand, ‘Go Colors’. The company offers a very wide portfolio of underwear products among women clothing retailers in India according to colors and styles. As of 31 May 2021, Go Colors has sold underwear in over 50 styles in over 120 colors.

As of 31 May 2021, the company has 450 specialty stores (EBOs) spread across 23 provinces and union districts in India. The company’s distribution channels include major format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer’s Retail among others. The company’s LFS grew from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online markets, and multi-product stores (MBOs).

Go Fashion IPO

Competitive Strengths

  • One of the largest women’s bottom-wear brands in India
  • Wide, well-diversified, product portfolio and first-mover advantage
  • Multi-channel retail presence across India
  • Strong unit economics with an efficient operating model
  • Extensive procurement base and automated procurement & supply chain
  • In-house expertise in developing and designing products
  • Strong financial performance record

Company Promoters

  • Prakash Kumar Saraogi
  • Gautam Saraogi
  • Rahul Saraogi
  • PKS Family Trust
  • VKS Family Trust

Company Financials

ParticularsFor the year/period ended (₹ in Millions)
Total Assets5,483.675,191.864,041.31
Total Revenue2,822.523,968.392,909.79
Profit After Tax(35.39)526.34309.41

Objects Of The Issue

  • Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
  • Funding working capital requirements; and
  • To meet common corporate objectives.
Go Color IPO
Object Of The Issue

Go Fashion IPO Peer Comparison

S. No.Face ValueCompany NamePE
110Page Industries Limited106.35
21Trent LimitedN/A
35Bata India LimitedN/A
410Aditya Birla Fashion & Retail LimitedN/A
52TCNS Clothing Company LimitedN/A

Go Fashion IPO Risk

  • The present and ongoing COVID-19 epidemic has had a severe impact on their company and operations.
  • They are subject to all of the risks that come with leasing real estate, and any negative events might have a significant impact on their business.
  • Their inability to manage or develop their retail network efficiently may have a negative impact on their business.
  • Their private brand stores’ current sites may become unappealing, and appropriate replacement locations may not be available at all, let alone at a fair price.
  • Their firm is the subject of ongoing legal actions. Any negative outcome in such actions might be damaging to their brand.

Other Threats

  • In fiscal year 2021, we lost money. Their firm may suffer if they continue to experience net losses in the future.
  • Any flaw in their quality assurance procedures might have a negative impact on their business.
  • For the supply of raw materials and delivery of their goods, they rely on third-party transportation companies.
  • They may not be able to expand their business into new domestic markets, which might harm their commercial prospects.
  • Their sector is competitive, and their inability to compete successfully might harm their company.
  • Internal control system failures might result in operational mistakes, which could have a negative impact on their profitability.

Go Fashion IPO – Details

IPO Opening Date17 November 2021
IPO Closing Date22 November 2021
Issue TypeBook Built Issue IPO
Issue Size1013.61 Crore
Face Value₹10 per equity share
IPO Price[655] To [690] Per Equity Share
Market Lot21 Shares ( 1 Lot )
Min Order Quantity21 Shares
Listing AtBSE, NSE
RegisterKFintech Private Limited 

Go Fashion IPO – Date Schedule

IPO Open Date17 November 2021
IPO Close Date22 November 2021
Basis of Allotment Date25 November 2021
Initiation of Refunds26 November 2021
Credit of Shares to Demat Account29 November 2021
IPO Listing Date30 November 2021

Go Fashion IPO – Lots Size & Price

ApplicationLotsSharesAmount ( Cut-Off)

Promoter Holding

Pre Issue Share Holding57.47%
Post Issue Share Holding

Go Fashion IPO Prospectus

Company Contact Information

Go Fashion (India) Limited

Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road, Chennai, Tamil Nadu 600 03

Phone: +91 44 4211 1777
Email: companysecretary@gocolors.com

Go Fashion IPO Registrar

KFin Technologies Private Limited

Selenium, Tower B,
Plot No 31 and 32, Financial District,
Nanakramguda, Serilingampally
Hyderabad, Rangareddi 500 032,
Telangana, India

Tel: +91 40 6716 2222
E-mail: gofashion.ipo@kfintech.com
Website: www.kfintech.com

Go Fashion IPO Lead Manager(s)

1. ICICI Securities Limited
2. DAM Capital Advisors Limited
3. JM Financial Limited

Go Fashion IPO FAQs

When Go Fashion IPO will open?

The Go Fashion IPO dates are 17 November 2021 To 22 November 2021.
What is the lot size of Go Fashion IPO?

Go Fashion IPO lot size and the minimum order quantity is [21 Shares].
How to apply for Go Fashion IPO?

You can apply in Go Fashion IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don’t offer banking services.
When is Go Fashion IPO listing date?

The Go Fashion IPO listing date is announced. The date of Go Fashion IPO listing is [30 November 2021].


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